20/09/2025
People don’t buy an iPhone at a premium price just because it’s a good product.
They buy because of:
👉 Apple’s service excellence
👉 Apple’s marketing strategy
👉 And of course, the product itself
Today, let’s talk about all three 👇
Every time when iPhone launches in India, the stores are overwhelmed.
Let see recent statistics:
iPhone 17 Pro / Pro Max starts at ~ ₹1,34,900 (TOI, Gadgets360)
🔍 Why These Offers Matter
1. EMI & Credit Card Tie-Ups
Retailers (Croma, Reliance Digital, etc.) offer no-cost EMIs for 6–24 months (TOI).
Banks like ICICI & SBI give instant discounts and cashbacks (TOI).
Trade-in bonuses reduce the upfront cost (TOI).
2. Price vs Income Reality
Median monthly salary in India: ~ ₹19,010 (Rediff).
To buy iPhone 17 (₹82,900), someone needs to save 4.3 months of full salary.
In the US, the same iPhone requires just a part of one month’s income — thanks to higher wages and lower relative prices (Gadgets360, Mint).
🔑 What Apple & Retailers Are Doing Right
They don’t just sell the phone.
They bundle:
✔ Product (iPhone 17)
✔ Services (warranty, AppleCare, trade-in, support)
✔ Financing (EMIs, credit card deals, exchange offers)
✔ Marketing (campaigns starting 6 months before launch)
This bundle reduces the barrier to buying a “high-value product” in India.
Marketing builds desire.
Service & offers build trust and affordability.
Lesson: A strong product is important. But service, financing, and offers are what convert a dream into a purchase.
👉 I’ll keep sharing more stories on how product + service + strategy create business success.
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