Maayaz Media - Internet marketing agency

13/09/2025

Day Schools – Are You Ready for Admissions 2026–27?”
Admissions season may feel far away, but parents start researching schools much earlier. If you want to be in their consideration list, your marketing must begin by October 2025.
I’ve created a month-by-month digital marketing roadmap (Oct ’25 – Mar ’26) that helps schools:
✅ Build early visibility
✅ Generate consistent enquiries
✅ Convert enquiries into confirmed admissions

Whether it’s awareness ads, open house promotions, or retargeting campaigns — each month has a clear focus.
Want the detailed calendar with action steps?

Comment below or DM me or whatsapp 8874989071, and I’ll be happy to share the full version.

07/09/2025

Sprawling campuses. Spacious hostels. World-class infrastructure.
Yet too many residential schools face a painful reality — empty beds.

Why? Because today’s parents don’t decide on admissions by visiting the campus first.
They decide online.

🔍 Parents research. They compare visibility. They choose the schools that reach them.

This is where we step in.
At Maayaz Media, we help residential schools scale admissions, elevate their brand, and achieve social media success through smart, cost-effective digital campaigns.

🚀 Don’t let the 2026–27 session slip away. Let’s fill your hostels together.

04/09/2025

"We tried digital marketing last year, but it failed."

This is something I hear from many schools. The truth? Digital marketing doesn’t fail — ex*****on does.

Here are the common reasons why school marketing fails:

1) Lack of Clear Goals

Campaigns run without clarity on whether the focus is admissions, awareness, enquiries, or brand building. Many agencies just “post on social media” without linking it to measurable outcomes like admissions.

2) Generic Targeting

Ads not tailored to the right parent demographics (location, income, interests, age of children). For schools, hyperlocal targeting is critical—showing ads 20–30 km away won’t help unless it’s a residential school.

3) Weak Messaging

Highlighting facilities (AC classrooms, smart boards) instead of what parents care about: safety, values, results, holistic growth. Parents don’t connect emotionally with such communication.

4) No Lead Nurturing

Even if enquiries come, there’s no follow-up system—calls, WhatsApp messages, emails, or campus visit scheduling. Schools expect admissions from clicks, but nurturing is essential.

5) Poor Tracking

No systems to track which campaigns brought enquiries/admissions. Without data, it feels like “it’s not working.”

6) Short Campaign Duration

Running ads for just a few weeks and expecting instant admissions doesn’t work. Admissions require 3–6 months of consistent visibility.

7) Unprofessional Ex*****on

Agencies recycle content, don’t understand education, or chase likes/comments instead of enquiries. Schools get vanity metrics, not results.

8) Budget Misalignment

Too little ad spend or high retainers with minimal media budget. Example: ₹20K fee but only ₹5K on ads → minimal results.

At Maayaz Media, we work only with schools and colleges. That means our campaigns are designed to scale admissions, elevate school brands, and ensure social media success — not just impressions.

Would love to hear from other school leaders — have you faced any of these challenges?

"We tried digital marketing last year, but it failed."

This is something I hear from many schools. The truth? Digital marketing doesn’t fail — ex*****on does.

Here are the common reasons why school marketing fails:

1) Lack of Clear Goals

Campaigns run without clarity on whether the focus is admissions, awareness, enquiries, or brand building. Many agencies just “post on social media” without linking it to measurable outcomes like admissions.

2) Generic Targeting

Ads not tailored to the right parent demographics (location, income, interests, age of children). For schools, hyperlocal targeting is critical—showing ads 20–30 km away won’t help unless it’s a residential school.

3) Weak Messaging

Highlighting facilities (AC classrooms, smart boards) instead of what parents care about: safety, values, results, holistic growth. Parents don’t connect emotionally with such communication.

4) No Lead Nurturing

Even if enquiries come, there’s no follow-up system—calls, WhatsApp messages, emails, or campus visit scheduling. Schools expect admissions from clicks, but nurturing is essential.

5) Poor Tracking

No systems to track which campaigns brought enquiries/admissions. Without data, it feels like “it’s not working.”

6) Short Campaign Duration

Running ads for just a few weeks and expecting instant admissions doesn’t work. Admissions require 3–6 months of consistent visibility.

7) Unprofessional Ex*****on

Agencies recycle content, don’t understand education, or chase likes/comments instead of enquiries. Schools get vanity metrics, not results.

8) Budget Misalignment

Too little ad spend or high retainers with minimal media budget. Example: ₹20K fee but only ₹5K on ads → minimal results.

At Maayaz Media, we work only with schools and colleges. That means our campaigns are designed to scale admissions, elevate school brands, and ensure social media success — not just impressions.

Would love to hear from other school leaders — have you faced any of these challenges?

27/08/2025

26/08/2025

Post 5 of 5 – No Follow-Up System for Enquiries
This is the fifth and final post in our “Admissions Growth Mistakes Schools Make” series.

The Mistake: Many schools collect enquiries but don’t follow up systematically. A single phone call isn’t enough. Parents get busy, lose interest, or join schools that nurture them better.

The Negative Impact: You spend heavily on ads and promotions, but enquiries leak away. It’s like pouring water into a bucket full of holes.

The Solution: Build a structured enquiry-to-admission system:
Automated emails and WhatsApp updates.
Regular but respectful follow-up calls.
A CRM to track every enquiry until closure.

Reflection Question: How many admissions did you lose last year simply because follow-up wasn’t done well?

24/08/2025

Post 4 of 5 – Generic Messaging With No Differentiation

This is the fourth post in our “Admissions Growth Mistakes Schools Make” series.

The Mistake: Using the same clichés — “Quality Education, Holistic Development, Nurturing Leaders.” These are so overused that parents can’t tell one school from another.

The Negative Impact: Your school blends into the crowd. Even if you have a unique legacy or program, generic messaging hides it. Parents remember nothing distinct about you.

The Solution: Craft a differentiated narrative:

Spotlight your legacy, alumni, or unique strengths.

Showcase what makes your school truly special.

Let your story be so clear that even without your logo, people recognize it’s you.

Reflection Question: If your logo was removed from your marketing, would your message still stand out as uniquely yours?

23/08/2025

Most schools today have an in-house social media routine. But here’s the truth: posting alone won’t bring admissions. Parents are looking for a professional story that builds trust, not just event updates.
This carousel breaks down why it’s time to move from posting to brand-building.
Read the article https://lnkd.in/gsn9HSyE

21/08/2025

– Ignoring Hostel/Boarding Life in Promotions
This is the third post in our “Admissions Growth Mistakes Schools Make” series.
The Mistake: Residential schools highlight academics but neglect to showcase hostel life. For parents, hostel safety, food quality, friendships, and pastoral care matter just as much as academics.

The Negative Impact: Parents assume hostel life is average or unappealing. This creates hesitation and doubt, often leading them to drop the enquiry.

The Solution: Make hostel life part of your brand story:
Share student stories about campus life.
Use photos/videos of meals, activities, dormitories, and mentor support.
Highlight safety, bonding, and extracurricular fun.
Reflection Question: Does your marketing reassure parents that their child will be safe, happy, and thriving in your hostel?

21/08/2025

Admissions 2026–27 will belong to the schools that start preparing now.

At Maayaz Media, we partner with schools to:

✔️ Scale admissions with targeted paid campaigns

✔️ Elevate school brands with storytelling

✔️ Create social media success that attracts parents

Parents are already exploring options for the coming session. The question is — will they find you first?

📩 Fill out our quick enquiry form, and let’s plan your 2026–27 admission success together: https://forms.gle/E2iPRnyjmM7XCiAg9

18/08/2025

Running a residential school isn’t just about academics — it’s about being a second home for students.
But how do you convince parents that your school is the right choice?
We’ve broken down the 10 best marketing strategies for residential schools in my latest blog.

https://maayazmedia.com/best-marketing-strategies-for-residential-schools/

18/08/2025

This is the first post in our series on “Admissions Growth Mistakes Schools Make.” Stay tuned as we uncover 5 common mistakes schools must avoid to scale admissions effectively.

The Mistake: Many schools start admissions marketing only weeks before the deadline — hoping last-minute ads and banners will fill classrooms. By then, parents have already shortlisted schools.

The Negative Impact: You miss the awareness phase when parents are actively exploring options. Without consistent visibility, your school doesn’t even enter their consideration set.

The Solution: Begin campaigns 6–8 months before admissions open.
Build brand awareness early.
Consistently showcase school life, achievements, and values.
Nurture parents with useful, trust-building content.

Reflection Question: If you started marketing today, would parents know enough about your school to trust you tomorrow?

17/08/2025

Hostel Seats Going Vacant?
Most schools lose 20–30% of admissions every year simply because they start late or have a weak digital presence.
Early campaigns = more enquiries, stronger admissions, less stress.

Proven strategies tailored for residential & boarding schools.
Admissions 2026 start today — not tomorrow.
Is your school ready to fill every hostel bed?

Let’s plan it together: maayazmedia.com