Maayaz Media - Internet marketing agency

02/08/2025

Niche-Specific vs Generalist Digital Marketing Agencies: What’s the Difference?

What is a niche-specific digital marketing agency?

It’s an agency that specialises in serving a specific industry — like education, real estate, healthcare, or hospitality — rather than trying to market for every type of business under the sun.
These agencies go beyond surface-level marketing. They understand the industry’s seasonal trends, audience psychology, pain points, and conversion pathways. For example, at Maayaz Media, our niche is education marketing — and that means we know the admission calendar, what drives enquiries, what blocks conversions, and how schools and colleges can scale admissions and elevate their brand online.

By contrast, general digital marketing agencies operate across multiple industries. Their approach is broader, sometimes relying on templates, trends, and tactics that aren’t tailored to your unique space.
So what really sets a niche agency apart?
The Thought Process
• Generalist Agency: Focuses on platform-first strategies — SEO checklists, paid ad frameworks, social content grids — and tries to retrofit them for your industry.
• Niche Agency: Focuses on audience-first strategy. We start with your buyer’s journey: When does a parent enquire? What makes a student apply? Why do form sales not convert to admissions? Every campaign is designed backwards — from the result you want.
The Power of Analysis
• Generalist Agency: Tracks surface-level metrics — likes, impressions, clicks. These help brand awareness but don’t always tie to business outcomes.
• Niche Agency: Tracks performance indicators that matter to your goals — enquiry-to-form sale ratio, form-to-admission trends, seasonal lead patterns. We can even identify drop-off points and help fix them.
Why It Matters
Today, precision beats popularity.
You don’t need a campaign that looks good — you need one that works.
You don’t need an agency that’s figuring out your business — you need one that already gets it.
That’s the power of working with a niche partner like Maayaz Media — where every strategy is built to help scale admissions, elevate your brand, and ensure social media success.
Choosing a marketing partner? Ask yourself: Do they understand your audience — or are they learning on your time and money?

30/07/2025

An important article for School Owners / Directors / Principals and School Leaders. https://lnkd.in/e-xWj8kb

27/07/2025

27/07/2025

An important article for Residential School Owners / Directors / Principals and School Leaders. https://lnkd.in/gfSiXjee

23/07/2025

Smart Schools Work in the Off-Season
Why the Best Schools Don't Go Silent After Admissions
The buzz of admissions season is over. The forms are submitted, the seats are filled, and the classrooms are alive again.
But while many schools now pause their marketing, the smart ones are already working behind the scenes.
Because here's the truth:
Your digital brand doesn’t go on vacation when admissions end.
Parents are always watching, even if they’re not actively enquiring.
The best marketing isn’t done in a rush—it’s built slowly and strategically.
So, what should schools be doing during the “quiet” months?
1. Audit Your Digital Presence
This is the perfect time to take a step back and evaluate what your audience is seeing.
• Is your website up to date?
• Are social media handles aligned with your core messaging?
• Is the admission content still being promoted when the session is already full?
A brand audit ensures your school doesn’t appear outdated or disconnected.

2. Refresh Your Website & Social Media Look
The school might be updated every year. But is your online identity evolving too?
Use this time to:
• Redesign banners, hero sections, and highlight videos
• Update team and campus photos
• Revisit your brand voice and content style
A small visual refresh keeps you relevant and helps you stand out from newer or flashier competitors.

3. Capture Fresh Visuals of School Life
There’s a huge content goldmine sitting inside your school right now.
• Students returning to campus
• Clubs, activities, and orientation days
• Teachers preparing with passion and purpose
• Real moments of learning, interaction, and joy
This is the best time to build a content library that powers your campaigns for the rest of the year.

4. Tell Stories That Attract the Right Families
Great schools don’t just talk about academics.
They share values, outcomes, and community experiences.
Start telling stories like:
• A teacher’s 10-year journey with the school
• An alumnus who is now building something meaningful
• A parent who saw a transformation in their child’s personality
When these stories are told well, they sell without selling.

👩‍💼 Final Word from Maayaz Media
At Maayaz Media, we believe school marketing should be a year-round conversation, not just a seasonal campaign.
So if you’re a school owner or principal thinking, “What should we be doing now?” — this is your moment to plan, create, and lead with purpose.
Let’s help you build a strong, consistent digital presence — even when admissions are months away.
Message me to schedule a free 20-minute digital audit for your school.

15/07/2025

https://www.linkedin.com/pulse/how-turn-your-campus-hostel-admissions-magnet-tier-2-students-mehra-z1atc

If your college has hostels, you're not just offering accommodation — You're holding the key to expanding your student base across Tier 2 and Tier 3 India. And yet, very few colleges realise the marketing power of their residential facilities.

14/07/2025

Still struggling with empty classrooms?
It’s not about more ads — it’s about more trust.
Parents want proof. And nothing builds confidence like seeing your alumni succeed.
Ask your alumni to share their success stories — with batch year and course.
Turn them into short, powerful reels.
Share directly with enquiring parents and across your social media.
If you need help getting started, Maayaz Media is here to guide you — no strings attached.
Let’s turn outcomes into admissions.

12/07/2025

The Vanity Metric Trap: What Most Schools Don’t Realise
We often come across school and college pages flaunting 25,000… 50,000… even 65,000+ followers.
At first glance, it looks impressive.
Ever wondered how your school or college suddenly gained thousands of followers?
Is your institution the only one in your city or district?
Do you have a strong alumni base that’s actively engaged online?
Are you a 50+ year-old institution with all your past students suddenly following you overnight?
If not—then it’s time to question those numbers.
I don’t deny that a few prestigious institutions may have genuinely built a strong alumni connection.
In some cases, former students truly feel proud to stay connected and follow their alma mater’s journey.
But let’s be honest—such examples are rare.
For most schools and colleges, sudden spikes in followers are often not organic or meaningful.
But here’s the truth:
These are not real parents or students.
Most of these followers are bots or inactive accounts.
Many schools are misled by digital promoters who offer quick follower boosts with no real strategy.
This isn’t reputation building.
It’s brand damage.
When your audience isn’t real:
• Your engagement crashes
• Your posts don’t reach real parents
• Your credibility suffers
• Your account can be flagged or blacklisted by platforms like Meta
Even if you run paid ads, they might stop performing—because the platform sees your page as untrustworthy or low quality.
So what’s the right approach?
Organic growth.
Yes, it takes time. It requires consistency, storytelling, and strategy.
You’ll need at least 60 days of focused effort to start seeing real results.
But what you’ll gain is:
Genuine followers—real parents, alumni, prospects
Meaningful engagement
Enquiries that convert
Referrals that grow
At Maayaz Media, we’ve help schools grow from zero or extremely low followers—not in fake metrics, but in real conversations, real community, and real admissions.
Let’s stop chasing numbers.
Let’s start building trust.
Want us to audit your school’s social media presence and share honest insights? I’m just a message away.

08/07/2025

Admissions Are Not Just About Enquiries – They’re About the Funnel By Anchal Mehra | Director, Maayaz Media
Scaling admissions, elevating brands, and enabling social media success for schools and colleges
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Introduction: The July Rush Trap
Every year, July brings with it the final push for admissions. Colleges scramble to fill vacant seats and increasingly turn to digital ads to do so. While shifting from print to digital is a good step forward, there’s one big mistake many institutions still make:
They focus entirely on getting leads, but not on converting them.
You may run an "Apply Now" ad, generate hundreds of enquiries — and still not see actual admissions. Why? Because enquiries are only one part of a larger journey. What you need is a conversion-driven funnel.
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The Problem With Chasing Leads
Many college owners assume:
“If we get 500 leads, we’ll easily fill our seats.”
But this logic fails without follow-through. Here's why:
• Low Quality Leads: Not everyone who clicks is serious. Many may be exploring or even just curious.
• No Follow-up Strategy: Leads that aren’t nurtured often go cold within 24–48 hours.
• Heavy Competition: The same students are being approached by other colleges — many with better communication.
Even if you generate 1,000 leads, you might still struggle to convert 20 if you don’t engage those leads meaningfully.

So What’s the Solution? The Admissions Funnel.
An Admissions Funnel is a structured digital strategy that guides potential students (and their parents) from initial awareness to final enrolment.
It’s the difference between running random ads vs. running a strategic campaign.

What Does a Funnel Look Like?
Here’s how we at Maayaz Media build a typical Final Phase Funnel for colleges:
Funnel Stage Purpose
1. Awareness Make people aware of your college and courses
2. Interest Spark curiosity and encourage action
3. Consideration Build trust, address doubts
4. Decision Push for action and enrolment
5. Retention and Retargeting Recover lost leads
This funnel doesn't require a massive budget — it requires sequence and strategy.

A Practical Scenario: How Funnels Win Over One-Off Ads
Let’s say two colleges in the same city both have 60 seats left and decide to run digital campaigns.
College A: One-Off Lead Generation
• Launches “Apply Now” Facebook ads in a 25 km radius
• Gets 500 leads in 10 days
• But doesn’t retarget, follow up, or engage the leads
• The team is overwhelmed by calls and can’t track quality
• Most leads forget or lose interest
Result: High cost per enrolment, wasted potential
College B: Funnel-Based Strategy
• Starts with video ads showcasing student life and placements
• Runs lead ads only to people who engaged with those videos
• Sends automatic WhatsApp messages with course brochures
• Retargets those who didn’t act with scholarship deadline reminders
• Shares testimonial reels of students from the same city
Result: Fewer but higher quality leads → better conversion → improved ROI
The secret? It’s not about quantity. It’s about guiding the right audience step-by-step.

Why Funnels Are Essential in July
Time is short. Competition is intense. Families are evaluating options.
A funnel helps you:
• Stay top-of-mind with repeated visibility
• Warm up cold leads with stories and success proof
• Create urgency with well-timed messages
• Support the decision-making process with clarity and trust
Key Takeaway
Running a single “Apply Now” ad is like asking someone to take admission on the first date.
You need to educate, build trust, nurture interest, and guide them to a decision.
A funnel isn’t just a digital marketing trend — it’s a necessity for institutions that want to maximise results from every rupee spent, especially in the final 20 days of admissions.
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Ready to Build Your Final Phase Funnel?
At Maayaz Media, we help colleges and schools design smart, budget-friendly funnels that convert interest into enrolments.
If your seats are still open, now is the time to act.
Let’s make your July campaign count.
Call 088749 89071 for a free 15-minute funnel strategy session.
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07/07/2025

Struggling to fill seats despite quality education? 🎓

The problem isn’t always your college… it's how you're reaching potential students and parents.

✅ Meta Ads (Facebook & Instagram) offer one of the most affordable, targeted, and result-driven ways to promote your college — if done RIGHT.

In this quick carousel, I’ve shared 7 smart ways colleges can turn Meta Ads in their favour to boost admissions effectively. From hyper-local targeting to instant lead generation — it's all covered.

If you're a college owner or admissions head looking for practical, budget-friendly solutions — this is for you.

💡 Need a customised Meta Ads strategy for your college? Let’s connect.

05/07/2025

https://lnkd.in/gYzkUaRm

CUET UG 2025 Results Are Out — Private Colleges Must Gear Up for Admissions with Strong Follow-Ups On July 4, 2025, the National Testing Agency (NTA) declared the CUET UG results, a crucial milestone for over 13.5 lakh registered candidates, with nearly 10.7 lakh students appearing for the exam ac...

23/05/2024