
29/05/2025
🎨 Brand Identity Development: Frienchy – The Crispy Crew 🍗
Presenting the complete brand identity crafted for Frienchy, a contemporary fried chicken brand that blends urban vibrancy with culinary culture. This project was an exploration in translating taste, texture, and tone into a bold, cohesive visual language.
From the logo design, typographic hierarchy, and color psychology to the visual storytelling embedded in textures and layout systems – every brand element was strategically designed to reflect Frienchy’s youthful, edgy, and flavor-forward personality.
Rooted in the ethos of street-style confidence and community energy, Frienchy isn’t just a place to eat—it’s a vibe. The tagline “The Crispy Crew” becomes both a call to culture and a connection to identity.
This project is a testimony to how design thinking, when combined with market insight, can elevate fast food branding into an experience-driven identity.
📍Brand: Frienchy
🎨 Strategy & Branding: .majid