
13/06/2025
This is Labubu.
A bag charm. A cult icon.
A masterclass in marketing.
Labubu is proof: cuteness doesn’t just trend — it converts.
Design + scarcity + storytelling = $400M IP power.
That’s not merch. That’s marketing with soul.
[ ID8NXT, Culture Drop, Labubu Brand Alchemy, Story Sells, Next Is Now, Mumbai Digital Gen AI Agency ]