29/08/2025
How do you create stories that travel the world? 🌍
Our CEO, Andri Ómarsson, dives into this very question in a new article for C21.
At Glassriver, we’ve learned that international reach doesn’t come from making stories more generic - it comes from protecting their authenticity.
As Andri writes:
“We don’t dilute Iceland’s stories to appeal to the world. We distill them. We protect what makes our stories ours and sharpen it until it cuts through the noise.”
Our goal remains the same: to develop stories that are authentic, resonant, and global by design.
Read the full article here 👇
Andri Ómarsson, CEO of Glassriver, the Icelandic production company behind series such as Cold Haven, Elma and Black Sands, reveals how to make local stories more international without compromising their authenticity.