20/20 Europe

20/20 Europe The European fashion and optics magazine with a global influence. 20/20 Europe: the European fashion and optics magazine, with a global influence.

Since 1989, 20/20 Europe has bought its international audience a curated mix of fashion features, trend analysis, retail comment and lens & technology news. Since 1989, 20/20 Europe has brought its international audience a curated mix of fashion features, trend analysis, retail comment and lens & technology news. Over the years, the magazine has grown its readership and is now proud to have a glob

al reach that continues to expand rapidly through commitment and consistent attendance at the world’s leading optical trade fairs. Today, in a fast-paced and changing optical landscape, 20/20 Europe is constantly pushing into new creative territories – in print and online – to bring its readers fresh authoritative content with an unrivalled balance of fashion, business and lens & technology insights.

Starting June 2026,   is officially available in stores, marking what   describes as “a major new step in the evolution ...
05/06/2026

Starting June 2026, is officially available in stores, marking what describes as “a major new step in the evolution of connected eyewear”. Supported by an advertising campaign, the launch signals the beginning of a new era where smart glasses finally become part of everyday culture — accessible, wearable, and genuinely desirable, the company says...

- Find out more at the link below -

EyeFly launches its new generation of smart audio glasses with open-ear sound, AI assistant connectivity, photochromic lenses...

Brussels-based  , the company behind optical in-store consultation platform  , has closed a €1.4M seed round led by Scal...
04/06/2026

Brussels-based , the company behind optical in-store consultation platform , has closed a €1.4M seed round led by ScaleFund with participation from SeederFund, imec.istart and Invest BW...

- Find out more at the link below -

Belgian startup Ditar secures €1.4M in seed funding to accelerate the growth of Optisuite, its AI-powered optical retail consultation...

Brett_eyewear  has renewed its partnership with ‘Wheels and Waves’ for the fifth consecutive year. The eyewear brand has...
04/06/2026

Brett_eyewear has renewed its partnership with ‘Wheels and Waves’ for the fifth consecutive year. The eyewear brand has unveiled WW2026, a technical piece shaped by craftsmanship and designed to combine functionality with attitude...

- Read more at the link below -

Discover WW2026, the latest BRETT Eyewear collaboration with Wheels and Waves. Featuring technical stainless-steel construction...

adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential...
03/06/2026

adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential and versatile figures in the global elite trail running scene who joins adidas Sport eyewear to redefine the standard of vision in elite competition...

- Read more at the link below -

adidas Sport eyewear announces its collaboration with elite trail runner Toni McCann to develop and test high-performance eyewear...

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29/05/2026

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HILX  announces its entry into the mountaineering protection category with the launch of Oracle, the brand’s first alpin...
28/05/2026

HILX announces its entry into the mountaineering protection category with the launch of Oracle, the brand’s first alpine-performance sunglasses. Designed for high-altitude environments and the most demanding mountain conditions, the new Oracle frame combines advanced technical construction with a refined, modern aesthetic inspired by alpine landscapes...

- Discover more at the link below -

HILX Eyewear unveils Oracle, its first alpine-performance sunglasses designed for mountaineering, featuring Category 4 lenses...

OVVO Optics has introduced the new Ti2 Collection with two new frame designs: Helios sunglasses and optical model Hyperi...
27/05/2026

OVVO Optics has introduced the new Ti2 Collection with two new frame designs: Helios sunglasses and optical model Hyperion. These styles integrate a precision-engineered titanium ring into a surgical steel and titanium frame, secured by a discreet screw hidden behind the fascia...

- Discover more at the link below -

Discover OVVO Optics’ new Ti2 Collection featuring the Helios sunglasses and Hyperion optical frames, crafted with titanium...

  has participated as a partner in FuoriConcorso 2026, presenting an immersive brand destination at Villa del Grumello, ...
26/05/2026

has participated as a partner in FuoriConcorso 2026, presenting an immersive brand destination at Villa del Grumello, on the shores of Lake Como, during the weekend of 16th –17th May...

- Read more at the link below -

AKONI joined FuoriConcorso 2026 at Villa del Grumello on Lake Como, unveiling an immersive experience inspired by German engineering...

  by Swiss Eyewear Group introduces its latest sunglass additions for the summer season, delivering what the company say...
25/05/2026

by Swiss Eyewear Group introduces its latest sunglass additions for the summer season, delivering what the company says is a confident statement for fashion-forward consumers...

- Discover more at the link below -

Discover the latest EKKIU sunglasses for Summer 2026, featuring bold acetate designs, premium metal details, and high-performance...

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