20/20 Europe

20/20 Europe The European fashion and optics magazine with a global influence. 20/20 Europe: the European fashion and optics magazine, with a global influence.

Since 1989, 20/20 Europe has bought its international audience a curated mix of fashion features, trend analysis, retail comment and lens & technology news. Since 1989, 20/20 Europe has brought its international audience a curated mix of fashion features, trend analysis, retail comment and lens & technology news. Over the years, the magazine has grown its readership and is now proud to have a glob

al reach that continues to expand rapidly through commitment and consistent attendance at the world’s leading optical trade fairs. Today, in a fast-paced and changing optical landscape, 20/20 Europe is constantly pushing into new creative territories – in print and online – to bring its readers fresh authoritative content with an unrivalled balance of fashion, business and lens & technology insights.

This season ITALIA INDEPENDENT, the spotlight returns to denim—interpreted through advanced techniques with “unique abra...
08/07/2025

This season ITALIA INDEPENDENT, the spotlight returns to denim—interpreted through advanced techniques with “unique abrasions and finishes” that tell a story of craftsmanship and innovation.

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Italia Independent revives its iconic denim eyewear with bold new styles—Blam, Boom, California, Cameo and Cargo—crafted with Italian precision.

The young designer, Alessia Alizè’s eyewear is bold, rebellious and futuristic, with a style informed by ‘anarcho-punk’....
07/07/2025

The young designer, Alessia Alizè’s eyewear is bold, rebellious and futuristic, with a style informed by ‘anarcho-punk’. Here she talks to 20/20 Europe about the latest styles coming for Autumn/Winter, and her commitment to innovation, authenticity and pushing boundaries, one collection at a time.

Interview by Clodagh Norton

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Designer Alessia Alizè blends anarcho-punk style with 3D tech and sustainability in bold, genderless eyewear for Autumn/Winter 2025/26.

Vision Expo, the US trade event for the optical industry, produced by The Vision Council and RX, has announced that from...
04/07/2025

Vision Expo, the US trade event for the optical industry, produced by The Vision Council and RX, has announced that from March 2026, the event will become, starting in Orlando, Florida and rotating through major US cities.

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Vision Expo becomes a single yearly event starting in 2026, rotating cities to boost innovation, networking, and value across the optical industry.

// SUPER SPORTS //With so many features to benefit from, depending on the type of sports you do and the different condit...
04/07/2025

// SUPER SPORTS //

With so many features to benefit from, depending on the type of sports you do and the different conditions in which you do them, this issue was conceived as an inspiring recap on new technical, performance characteristics and style trends in sports + performance eyewear.

Finally, to stay in touch with what’s happening this season across the industry, this issue includes interviews, news on new releases and the latest collaborations of note in our What’s on in Europe round- up, updates on kid’s eyewear trends and news on events, innovations and smart glasses. There is definitely something for everyone in these pages and especially for those of you who specialise or wish to specialise in the sports eyewear segment or in children’s frames!

From Editor’s Comment: Clodagh Norton Editor in Chief

______

In this issue:
SPECIAL FEATURE: Super Sports
INTERVIEW: Götti Switzerland
IN DETAIL: Out Of
BRAND PROFILE: Reflect Shades
EDITORIAL: Errands in Style
TRENDS: Kid's Eyewear Rossella Marcazzan
L&T INTERVIEW: Safilens

Italian eyewear brand, Kador Eyewear presents the Lens Project by Kador, created “to break the mould and completely revo...
03/07/2025

Italian eyewear brand, Kador Eyewear presents the Lens Project by Kador, created “to break the mould and completely revolutionize the way we experience sunglasses”. Selecting its five most iconic frames, the designs are completely reimagined with a choice of 18 different lens colours.

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Kador Eyewear launches the Lens Project: 5 iconic frames, 18 lens colors, and a bold vision redefining sunglasses as tools for self-expression.

Safilo Group and fashion brand Carolina Herrera have announced the renewal of their global licensing agreement for the d...
02/07/2025

Safilo Group and fashion brand Carolina Herrera have announced the renewal of their global licensing agreement for the design, manufacturing and distribution of Carolina Herrera branded eyewear collections until 2031.

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Safilo and Carolina Herrera extend their global eyewear licensing deal until 2031, focusing on brand growth, innovation, and market expansion.

Rudy Project has celebrated its 40th anniversary with a special event at Castelbrando, one of the oldest castles in Euro...
01/07/2025

Rudy Project has celebrated its 40th anniversary with a special event at Castelbrando, one of the oldest castles in Europe located in Northern Italy. The event, which took place on 18th June 2025, was hosted by Justine Mattera and the voice of Eurosport cycling, Luca Gregorio, and welcomed over 200 guests including VIPs, athletes, customers, employees and collaborators, commercial partners and press from across Europe.

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Rudy Project marks its 40th anniversary with a special event at Castelbrando, unveiling a titanium reissue and its first recyclable bike helmet for 2026.

Following the success of the adult version, TRI-X – the concept frame by Look  with a focus on athleisure – the style is...
30/06/2025

Following the success of the adult version, TRI-X – the concept frame by Look with a focus on athleisure – the style is now also available for younger customers with LOOKKINO TRI-X. Designed for kids from 5 to 10 years old, and combines “cutting-edge technology, ergonomic design and maximum freedom of movement, along with colourful contemporary style”.

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LOOKKINO TRI-X is the first 3D-printed kids’ eyewear made with NIL: ergonomic, hypoallergenic and flexible—designed for kids aged 5 to 10.

British eyewear brand Cutler and Gross and Swiss watchmaker Breitling have collaborated on a sunglasses capsule, inspire...
30/06/2025

British eyewear brand Cutler and Gross and Swiss watchmaker Breitling have collaborated on a sunglasses capsule, inspired by Breitling’s Superocean Heritage watch. According to the eyewear company, this collaboration pushes Cutler and Gross’s handcraftsmanship into a new dimension, celebrating the heritage and precision of engineering at the heart of both brands.

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Cutler and Gross and Breitling launch a sleek sunglasses capsule inspired by the Superocean Heritage watch. Red Gold, ZEISS lenses, and limited editions.

Chopard’s Classic Racing SCHL82 sunglasses, created by De Rigo Vision, pay homage to the Mille Miglia and the cars that ...
27/06/2025

Chopard’s Classic Racing SCHL82 sunglasses, created by De Rigo Vision, pay homage to the Mille Miglia and the cars that made history between 1927 and 1957. The edition is limited to 299 numbered pieces (001/299), a reference to the registration number of the car with which Karl-Friedrich Scheufele, Co-President of Chopard, took part in for his first Mille Miglia.

- Full news available at the link below -

Chopard SCHL82 by De Rigo Vision celebrates Mille Miglia with gold-plated details, walnut wood, and Barberini lenses. Only 299 exclusive pieces available.

Dedicated to those whose journeys are explored alone and suitable for gravel riding, alpine activities and trail running...
26/06/2025

Dedicated to those whose journeys are explored alone and suitable for gravel riding, alpine activities and trail running — the SOLO II sunglasses are an original design by Albaoptics, originally launched in 2020 in the midst of the Pandemic. Since then, the SOLO style has been released in one other prior iteration as part of the company’s “constant quest to develop dynamic and quality sports performance eyewear”. // Sponsored post.

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All about ALBA OPTICS introducing the SOLO II sunglasses. Read 20/20 Europe, the European Fashion and Eyewear Magazine

ITALIA INDEPENDENT introduces Crazy Layers, featuring two bold new sunglasses styles that celebrate the brand’s DNA. Acc...
25/06/2025

ITALIA INDEPENDENT introduces Crazy Layers, featuring two bold new sunglasses styles that celebrate the brand’s DNA. According to the brand, these designs are more than just eyewear—they’re wearable art.
For this collection, Creative Director Lapo Elkann, in collaboration with MODO Eyewear’s creative team, draws inspiration from iconic art movements and techniques. Each product family reflects a unique artistic influence, all united by an overarching theme: a return to nature and human essence.

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Italia Independent presents Crazy Layers: artistic sunglasses with layered shapes and colors, inspired by quantum mechanics and creative expression.

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