Persefone Campaigning

Persefone Campaigning Stay up to date with the latest developments in British and Italian Politics. The left is struggling, not just in elections, but in defining itself.

Too often, progressive parties and politicians focus on reacting to their opponents rather than setting their own agenda. They criticise, but they don’t always explain what they stand for. In a time when people are looking for hope, vision, and leadership, that’s a problem. That’s why I created Persefone Campaigning—to help progressive voices find clarity, purpose, and a way to communicate their i

deas in a way that actually reaches people. Political communication isn’t just about responding to the moment; it’s about shaping the future. It’s about crafting messages that make people believe that something better is possible. I want to help progressive politicians and parties move beyond just opposing the right and start offering a clear, compelling vision of the future. Because people don’t just vote against things—they vote for something that gives them hope. If that’s the kind of politics you believe in, let’s talk.

Young men start with gaming drama or jokes about feminism. Seems harmless. Then the algorithm serves up Andrew Tate, Jor...
07/11/2025

Young men start with gaming drama or jokes about feminism. Seems harmless. Then the algorithm serves up Andrew Tate, Jordan Peterson, and dozens of others selling simple answers to complex problems. Before long, they're angrier, more isolated, and convinced that women, feminists, and immigrants are the enemy. It's Steve Bannon's playbook, refined and scaled.

The core truth:
People join these movements because they meet real needs. They leave when they find better ways to meet those needs. Real connection, real community, real solutions.

The influencers are selling simple answers and making money from insecurity. We can offer something harder but more valuable: actual growth and genuine connection.

https://open.substack.com/pub/persefonecampaigning/p/targeting-young-men-online?utm_campaign=post&utm_medium=email

Why so Many young men are being radicalized and what we can do to counter it

The social media platform X (formerly Twitter), under Musk’s control, shows a clear bias in favour of right-wing and ext...
06/11/2025

The social media platform X (formerly Twitter), under Musk’s control, shows a clear bias in favour of right-wing and extreme-right content in the UK. Its algorithm amplifies those voices more than left-wing or neutral ones.

Musk himself directly boosts this effect by endorsing and engaging with fringe right-wing UK politicians, giving their posts more reach and visibility.

The broader point: X isn’t just a chat platform anymore. It’s shaping political discourse and possibly influencing democratic processes in Britain.

Key evidence

• Sky News created nine new UK-based X accounts: left-wing, right-wing, and neutral. The “For You” feeds showed over 60% right-wing political content and only around 32% left-wing.
• Neutral accounts saw about twice as much right-wing content as left-wing.
• Over half the political posts came from accounts labelled “extreme,” and 72% of those were right-leaning.
• Musk’s own replies and retweets to UK right-wing politicians gave their posts much higher visibility.
• Cuts to moderation teams have allowed more extreme and hateful content to circulate.

Implications

• Musk’s “free speech” vision is, in practice, amplifying one side of the political spectrum more than others.
• Social platforms like X act as private “public squares,” meaning those who control them can heavily shape what information spreads.
• This imbalance raises concerns for UK democracy: fringe figures gain visibility without accountability, and public debate becomes skewed.
• Regulation, such as the UK’s Online Safety Act 2023, isn’t yet dealing with algorithmic bias or political imbalance in recommendation systems.

Questions it raises

• When we talk about algorithmic bias, is it deliberate design or the by-product of what drives engagement?
• How should communication professionals use platforms like X responsibly when the playing field isn’t level?
• Should regulation go beyond content moderation to cover algorithmic influence and fairness in visibility?

Read the full article:
https://news.sky.com/story/the-x-effect-how-elon-musk-is-boosting-the-british-right-13464487

For nine months, Sky News' Data and Forensics team has been investigating whether X's algorithm amplifies right-wing and extreme content. It does.

This is how you do it! Some of my favourite parts of Mamdani’s acceptance speech: New York, tonight, you have delivered ...
05/11/2025

This is how you do it! Some of my favourite parts of Mamdani’s acceptance speech:

New York, tonight, you have delivered a mandate for change, a mandate for a new kind of politics, a mandate for a city we can afford, and a mandate for a government that delivers exactly that.

Thank you to the next generation of New Yorkers who refuse to accept that the promise of a better future was a relic of the past. You showed that when politics speaks to you without condescension, we can usher in a new era of leadership. We will fight for you because we are you.

This victory is for all of them, and it’s for all of you, the more than 100,000 volunteers who built this campaign into an unstoppable force. Because of you, we will make this city one that working people can love and live in again

Tonight, we have spoken in a clear voice: hope is alive.

we chose hope together—hope over tyranny, hope over big money and small ideas, hope over despair. We won because New Yorkers allowed themselves to hope that the impossible could be made possible. And we won because we insisted that no longer would politics be something that is done to us; now, it is something that we do.

Standing before you, I think of the words of Jawaharlal Nehru: “A moment comes, but rarely in history, when we step out from the old to the new, when an age ends and when the soul of a nation long suppressed finds utterance.” Tonight, we have stepped out from the old into the new.
So let us speak now with clarity and conviction that cannot be misunderstood about what this new age will deliver, and for whom.

This will be an age where New Yorkers expect from their leaders a bold vision of what we will achieve, rather than a list of excuses for what we are too timid to attempt. Central to that vision will be the most ambitious agenda to tackle the cost-of-living crisis that this city has seen since the days of Fiorello La Guardia—an agenda that will freeze the rents for more than 2 million rent-stabilized tenants, make buses fast and free, and deliver universal childcare across our city.

This new age will be one of relentless improvement. We will hire thousands more teachers.

In this new age we make for ourselves, we will refuse to allow those who traffic in division and hate to pit us against one another. In this moment of political darkness, New York will be the light.

For years, those in City Hall have only helped those who can help them. But on January 1st, we will usher in a city government that helps everyone.

Now I know that many have heard our message only through the prism of misinformation. Tens of millions of dollars have been spent to redefine reality and to convince our neighbors that this new age is something that should frighten them. As has so often occurred, the billionaire class has sought to convince those making $30 an hour that their enemies are those earning $20 an hour. They want the people to fight amongst ourselves so that we remain distracted from the work of remaking a long-broken system. We refuse to let them dictate the rules of the game anymore. They can play by the same rules as the rest of us.

We will hold bad landlords to account because the Donald Trumps of our city have grown far too comfortable taking advantage of their tenants. We will put an end to the culture of corruption that has allowed billionaires like Trump to evade taxation and exploit tax breaks. We will stand alongside unions and expand labor protections because we know, just as Donald Trump does, that when working people have ironclad rights, the bosses who seek to extort them become very small indeed.

New York will remain a city of immigrants, a city built by immigrants, powered by immigrants, and, as of tonight, led by an immigrant. So hear me, President Trump, when I say this: to get to any of us, you will have to get through all of us.

https://time.com/7331243/watch-zohran-mamdani-victory-speech/

After winning New York City’s mayoral race, Democratic socialist Zohran Mamdani gave a rousing speech, promising a government that will deliver both compassion and competence.

When someone says something extreme then follows it with “I was just joking” or “can’t you take a joke?”, you’re dealing...
04/11/2025

When someone says something extreme then follows it with “I was just joking” or “can’t you take a joke?”, you’re dealing with a deliberate tactic. It’s a systematic strategy for spreading extreme ideas whilst maintaining plausible deniability.

The more you're exposed to something, the more you believe it. See a claim repeated multiple times, even knowing it's false, and it starts feeling true. Your brain mistakes familiarity for accuracy.

Humour supercharges this because you're actively engaging, not passively consuming. If you see a meme or hear a politician mocking immigrants and laugh you're creating a positive association. Do this enough times and the message is normalised and becomes less extreme.

Humour spreads quicker than policy details or fact-checks.

Counter tactics:
Denying a harmful joke doesn’t work, because repeating it still reinforces its message in people’s minds. Instead, reframe it. For example, if someone jokes about an “invasion,” say “immigrants keep hospitals and farms running.” That flips the focus from fear to contribution. And if you know that kind of joke is coming, call it out beforehand: “You’ll probably going to make a joke about X or Y, but here’s the reality....” This primes the brain to question the humour instead of absorbing the bias behind it.

Listen and watch the full video podcast:
https://open.substack.com/pub/persefonecampaigning/p/humour-as-propaganda?r=6euhht&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

Why jokes, irony, and "just kidding" spread extreme ideas effectively

So why do simple repeated phrases beat detailed arguments in political campaigns? A lot of people think politics should ...
30/10/2025

So why do simple repeated phrases beat detailed arguments in political campaigns? A lot of people think politics should be won with better reasoning, but that's not how it works these days. You need to understand why simplicity is often used, so you can counter it.

https://open.substack.com/pub/persefonecampaigning/p/memes-and-slogans-why-simple-sentences?r=6euhht&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true


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Watch now | Episode 8 of Decoding Bannon: Understanding and Countering Far-Right Communication Tactics. So why do simple repeated phrases beat detailed arguments in political campaigns? a lot of us think politics should be won with reasoning, but it isn’t, and understanding this is essential if we...

Steve Bannon set up Cambridge Analytica in 2013 with billionaire Robert Mercer’s money. It became one of his main weapon...
29/10/2025

Steve Bannon set up Cambridge Analytica in 2013 with billionaire Robert Mercer’s money. It became one of his main weapons for pushing politics to the right. Bannon took military psychological warfare methods and turned them on voters in democratic elections. The company collapsed after the scandal broke, but the tactics are still being used in political campaigns around the world.

Find out more here:
https://persefonecampaigning.substack.com/p/steve-bannon-and-cambridge-analytica?r=6euhht

Episode 7:Decoding Bannon: Understanding and Countering Far-Right Communication Tactics

28/10/2025
Decoding Bannon: Understanding and Countering Far-Right Communication TacticsThe Bannon Playbook: How to Recognise and R...
28/10/2025

Decoding Bannon: Understanding and Countering Far-Right Communication Tactics
The Bannon Playbook: How to Recognise and Resist Modern Propaganda

Bannon's tactics don't try to win arguments in mainstream media. They build completely separate information spaces where his side's narratives are the only ones people hear.

This episode covers:

👉How Breitbart, War Room, and now TikTok/Instagram create closed information worlds
👉The "fake news" weapon and how they flipped it to delegitimise real journalism
👉Why coordinated comments and AI voice propaganda work so well
👉Why traditional media can't compete with content designed to confirm what you already believe

Plus practical counter-tactics:
👉supporting trustworthy independent sources, understanding algorithmic manipulation, building your own information networks, and checking your blindspots.

Understanding how they built this ecosystem is the first step to not getting trapped in it.

Listen on Persefone Campaigning: https://open.substack.com/pub/persefonecampaigning/p/building-alternative-reality-the?r=6euhht&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Episode 6: Decoding Bannon: Understanding and Countering Far-Right Communication Tactics

Decoding Bannon: Understanding and Countering Far-Right Communication TacticsThe Bannon Playbook: How to Recognise and R...
27/10/2025

Decoding Bannon: Understanding and Countering Far-Right Communication Tactics
The Bannon Playbook: How to Recognise and Resist Modern

Podcast episode 5: Flood with zone (with s**t) - The Exhaustion Strategy Explained

Listen on Substack:
https://persefonecampaigning.substack.com/p/flood-the-zonethe-exhaustion-strategy


Episode 5: Decoding Bannon: Understanding and Countering Far-Right Communication Tactics

NEW PODCAST: Each episode looks at a specific tactics from Bannon’s playbook, and more importantly, what we can do about...
25/10/2025

NEW PODCAST: Each episode looks at a specific tactics from Bannon’s playbook, and more importantly, what we can do about it. Here are some of the key topics we’ll be looking at:

We’ll look at flooding the zone, which is the information warfare strategy designed to exhaust you. How to spot it happening and how to conserve your energy for what actually matters.

We’ll examine how they control what gets talked about and change what’s considered acceptable to say in politics. How to reframe conversations instead of just reacting to theirs.

We’ll look at meme warfare and why the jokes, images, and stories people share online matter more than trying to win arguments with facts. This is uncomfortable for people who think politics works through better reasoning, but Bannon targets people who respond to emotion and identity, and there are a lot of them.

We’ll look at how they use paid operatives and bots to repeat the same slogans over and over, making fringe ideas seem mainstream and popular.

We’ll examine how they exploit divisions within progressive movements. They’re really good at turning us against each other, and we’ll look at how to build strong coalitions.

We’ll cover how they target young men online through gaming communities and online platforms, how they build their own media networks that operate completely separately from mainstream news, and how they coordinate these tactics internationally through networks like The Movement.

Throughout all of this, we’ll focus on practical counter-tactics. Not just theory, but actual communication strategies you can use in your own life.

This is about protecting yourself from manipulation and being more effective in your online conversations with friends and family, in community organising, or just in staying informed without losing your mind.

https://open.substack.com/pub/persefonecampaigning/p/the-tactics-well-be-breaking-down?r=6euhht&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true


Episode 3: Decoding Bannon: Understanding and Countering Far-Right Communication Tactics

Provocative agenda-setting is a political strategy where a public figure makes a provocative or extreme statement as par...
24/10/2025

Provocative agenda-setting is a political strategy where a public figure makes a provocative or extreme statement as part of a deliberate plan to plant ideas, dominate attention, trigger reactions, amplify discussion, and advance a political goal.

How it works
1. Shock and plant the idea: Make a provocative or controversial statement designed to grab attention, surprise people, and embed an idea in the public mind
2. Trigger reactions: Observe how media, social networks, opponents, and supporters respond
3. Exploit the attention: Mobilise supporters, energise the base, and steer the conversation to the provocateur’s advantage
4. Refine and reinforce: Use follow-up statements or framing to strengthen the narrative and maintain control

Example: Steve Bannon recently suggested Trump could run for a third term. This statement is designed to insert the idea into public discourse, provoke responses, and allow the provocateur to capitalise on how supporters and opponents react.

Impact: By provoking attention and reactions, this tactic increases the chance the planted idea takes hold in public consciousness and mobilises supporters.

https://www.instagram.com/reel/DQM7so_DFKj/?igsh=dmUwb3hldzY2NGdn

Indirizzo

Camerata Picena

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