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24/08/2026

Putting a logo beside a sport isn’t enough anymore. Here are my 3 biggest takeaways from the SponsorshipX Brand Fandom Summit on where sports sponsorship and storytelling are headed!

The way fans consume sports is changing, and brands have to change with them.

As athletes become platforms themselves, storytelling becomes one of the most powerful ways for brands to create memory. And the brands that win won’t just market around fandom. They’ll find a way to become part of it.

From attention vs. fandom, to the power of memory, to why brands like Reitmans are investing in women’s sports, these were the three themes I kept coming back to throughout the day.

Featuring insight from Alyson Walker, Nithya Ramachandran and Isabelle Bonin.

18/08/2026

I asked Caitlin Clark what she wants her legacy to be when it’s all said and done.

For her, it goes beyond points, records and three pointers.

“Hopefully, it’s just the impact that you can leave on people and the way you made them feel.”

18/08/2026

As the WNBA reaches new audiences, personality and self expression have become another way fans connect with the players behind the game.

Sophie Cunningham on individuality, representation and why showing the different sides of who WNBA players are can matter:

“I think it’s not just me; it’s everyone in our league. I think our league does a great job of embracing and showcasing everybody from different paths. We all have a whole bunch of different interests, and so you know, for me, I was raised on a farm. I’m a little sassy. I’m girly. I’m feisty.”

18/08/2026

Aliyah Boston made WNBA history this year by signing the league’s first EPIC provision deal under the new CBA.

I asked her what it feels like to be part of that landmark moment and what the league’s changing economics could mean for the next generation:

“There’s now more money. I think it’s just going to be great for the young girls when they watch us and they see us sign these big contracts and like, ‘Wow, I want to dream big.’ … I think it’s definitely more than us when we’re looking to the future. It’s for the young girls dreaming to do something great.”

The growth of the WNBA is not only changing what is possible for the players in it now. It is changing what young girls can imagine for themselves. ✨

14/08/2026

Do you still got it? 👀🏀

I had to find out for myself if I did!

So when Nike and Foot Locker invited me to celebrate the launch of the new Ja 4s by putting myself to the test, yeah… I took that personally.

It’s been a minute since I competed at a high level, so I put my reaction time, agility, shooting and vertical to the test in a shoe built for quick, explosive play. And naturally, I brought my twin sister Oceana along to judge whether I still got it 😂

Her verdict? Don’t sleep.

Now it’s your turn. The Ja 4 experience is open to the public this Saturday and Sunday at 2 Queen Street West in Toronto. Complete the activation for a prize redeemable at Foot Locker Eaton Centre.

You can also shop the Ja 4 at Foot Locker Eaton Centre and customize a shirt on-site with a live graffiti artist.

niketo Foot Locker Canada

Maybe “kinda chic” is really about just becoming more of yourself along the way 🧡✨
12/08/2026

Maybe “kinda chic” is really about just becoming more of yourself along the way 🧡✨

Safe to say the bar for our first live tennis match was set VERY high. 🎾T. and I had the best time at the  watching No. ...
09/08/2026

Safe to say the bar for our first live tennis match was set VERY high. 🎾

T. and I had the best time at the watching No. 16 Ekaterina Alexandrova upset World No. 1 Aryna Sabalenka in a TWO-AND-A-HALF-HOUR battle!! Unreal. I was tired for them. 😭

Fun fact: my parents have always told me that if I didn’t play basketball growing up, they would’ve put me in tennis. So getting to experience the sport live for the first time was incredible… and now I’m thinking it might finally be time to pick up a racquet. ?

Thank you for having us and giving us such an amazing National Bank Open experience. We had an absolute blast. 🐰🎾

Okay now real question… where should I take lessons in Toronto? 👀

It’s about making dreams tangible. 🏀✨At the noflukesfoundation camp, I watched kids’ eyes light up as two-time MVP Shai ...
07/08/2026

It’s about making dreams tangible. 🏀✨

At the noflukesfoundation camp, I watched kids’ eyes light up as two-time MVP Shai Gilgeous-Alexander spoke about his journey… and I don’t think I’ve ever seen SO many campers eager to raise their hands and ask a question. 😂

I had the absolute pleasure of facilitating a conversation about the process behind greatness: the work, the sacrifice, an undeniable love for the game, and the commitment to keep getting better even when you’ve reached the very top.

We were also joined by Vaughn Alexander, Shai’s father, and Lance McCain, Jared McCain’s father, who shared their perspectives on supporting young athletes as they pursue greatness while growing into great people along the way!

It’s one thing to tell a kid to dream big. It’s another for them to see what’s possible standing right in front of them. ❤️🏀

S/O to Sheron Lau / Jump Thru Hoops volunteers, Jagneet Malhotra and Vaughan Alexander for putting together such an inspiring day.

06/08/2026

Anyone else?… and fr bring back maximalism!! 🏀

Indirizzo

Cortina D'Ampezzo

Sito Web

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