The Luxe Workflow

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The Luxe Workflow

💸 Business tools and templates for wedding creatives
🎥 By wedding filmmakers of 12+ years
⬇️ The pricing guide template that books $10k+ weddings!

08/09/2026

I actually choked on my food when this wedding planner told me this massive Instagram mistake she sees wedding vendors make (we used to make it all the time)

08/09/2026

The way I almost choked on my food when this planner told me this massive Instagram mistake that keeps her from referring vendors

08/09/2026

1: “packages” ➡️ instead say collections or offerings

2: “$7,000” ➡️ instead take out the dollar sign so it would just be 7,000

3: “reviews” ➡️ instead say either testimonial, kind words, etc.

Bonus one because why not 🙂‍↔️

4: “free” ➡️ instead say complimentary

Along with the words you use, HOW you send your pricing also matters (a lot)

Just comment the word GUIDE and I’ll send you the pricing guide template we use to book $10k+ weddings!

P.S. it’s all prewritten so you can literally copy exactly what we send to book clients 🙂‍↔️

07/09/2026

We were at lunch last week with an ultra luxury planner and what she said had us beyond shocked.

This planner literally said she stopped referring a photographer because of one Instagram mistake (that we had made a million times)

I actually almost choked on my food as soon as this wedding planner told me her latest hot take

She was telling me about a photographer she has worked with several times

She said she loved her work. She was really good! But one thing she kept doing was really turning her off to referring her again

And the funny thing is, it actually has zero to do with her work at all

She said that this photographer is constantly talking on Instagram about how busy she is, how booked out she is and how many inquiries she is constantly getting

I used to make this exact mistake in our wedding videography business

Every time I would get an inquiry I would post it, thinking it would get other people to inquire

I would constantly share on my stories how many weddings we would shoot in a month (5-10) thinking it made us look “in demand”

I would post on my stories our editing que thinking other vendors and couples would see how constantly busy we were

But in reality?

These habits were sabotaging our business from getting to the next level

It was signaling to couples and vendors that I was burnt out. That I was too busy to take on more work. That I was going for volume over quantity

High budget clients don’t want to feel like another number. They want to feel like you are deeply invested in their wedding and experience. Not just checking their wedding off your calendar

“Luxury” is more about the feeling and experience than it is about a number

And listen, if you are at the point in your career where you need the income from booking more weddings. That is 100% ok.

But just be intentional on how you are presenting your brand on Instagram

Don’t “brag” about how busy you are. Focus on the client and vendor experience, focus on quality. And watch now the weddings you book start to change.

Make sure you’re following Rio & Tane Walker | Wedding Business Coach for all the tips on how to book quality weddings and charge higher prices!

07/09/2026

We were at lunch last week with an ultra luxury planner and what she said had us beyond shocked.

This planner literally said she stopped referring a photographer because of one Instagram mistake (that we had made a million times)

I actually almost choked on my food as soon as this wedding planner told me her latest hot take

She was telling me about a photographer she has worked with several times. She said she loved her work. She was really good! But one thing she kept doing was really turning her off to referring her again

She said that this photographer is constantly talking on Instagram about how busy she is, how booked out she is and how many inquiries she is constantly getting

I used to make this exact mistake in our wedding videography business

Every time I would get an inquiry I would post it, thinking it would get other people to inquire

I would constantly share on my stories how many weddings we would shoot in a month (5-10) thinking it made us look “in demand”

I would post on my stories our editing que thinking other vendors and couples would see how constantly busy we were

But in reality?

These habits were sabotaging our business from getting to the next level

It was signaling to couples and vendors that I was burnt out. That I was too busy to take on more work. That I was going for volume over quantity.

High budget clients don’t want to feel like another number. They want to feel like you are deeply invested in their wedding and experience

Not just checking their wedding off your calendar

“Luxury” is more about the feeling and experience than it is about a number

And listen, if you are at the point in your career where you need the income from booking more weddings, that is 100% ok.

But just be intentional on how you are presenting your brand on Instagram

Don’t “brag” about how busy you are

Focus on the client and vendor experience, focus on quality. And watch now the weddings you book start to change.

Make sure you’re following Rio & Tane Walker | Wedding Business Coach for all the tips on how to book quality weddings and charge higher prices!

07/09/2026

Comment PROPOSAL below to get the exact pricing guide template we use to book $10k+ weddings (without sales calls)

06/09/2026

Comment GUIDE and I’ll send you the pricing guide template that books $10k+ weddings on repeat 💅🏼

Indirizzo

Cusio

Sito Web

https://luxeworkflow.samcart.com/products/the-pricing-guide-that-books-10k-weddings-copy

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