In the last years we have discussed how books are no longer the only channel to deliver some forms of stories like novels, as the digital context added new features to reading and writing. We have experienced ‘enhanced books’, ‘social books'; we have lived the democratisation of writing where self-publishing became virtually unlimited. Numerous applications popularised social reading allowing shar
ing comments, opinions, libraries, quotations, and notes. Traditional publishing industry and media “exploded”, exposing contents – the core of storytelling – to new publishing models. IBT has been a journey through this evolution and in these years has tried to grasp and represent some of the most significant trends worldwide. After looking to the future of publishing in its multiple aspects and to ‘stories outside books’, this year reflections are about experiences. Contents are increasingly connected to experiences, which are, at once, object and vehicle of their representation. IBT15 explores the relation between experience, technology and contents by considering some case histories and lessons from experts. We will ask every speaker to answer three questions: which experience? Which technology? Which content and which creativity? Which experience? What aspect of our life should it be tied to? What is the role of stories in these experiences? How are we re-thinking our relation with object in terms of usage experience, ownership, and purchasing? Where is the boundary between the pure emotion of the content and the more functional one of other experiences? Where are the boundaries between communication, art, and literature? And how should we change our learning and educating attitude? This is what we are going to discuss at IBT15. Take a look at our website http://www.ifbookthen.com/
