
04/10/2020
Design Intelligence_
The dystopian future, which has been predicted in the past century and brought by both the technological and scientific achievements, such as artificial intelligence and cybernetics, juxtaposed with a degree of breakdown and radical economic changes in the sociopolitical order, has produced a scenario in which humanity seems overwhelmed by the momentum.
We are blurring the lines between the physical, the digital, and the biological spheres, thus technology merges directly with human life and nature. Consequently, the thriving industrial advancement increases the dehumanizing of economic progress to the scale that we now face an existential threat in both humanitarian and environmental terms.
Indeed, we are unprepared to meet the challenges ahead: the future of jobs, global climate crisis, pandemics, systemic biases and the like. Overloaded by the myth of the ‘super capacity’ of the new ‘powers’ (i.e. technologies and finance), we often lose the connection with the reality, leave neglected catastrophic problems and our native capability as human beings to Design solutions that really matter.
The great reset is knocking on the door. A new world requires a new kind of ‘Sustainable Intelligence’ to manage it. It cannot be just ‘Artificial Intelligence’. For the first time in history, a new 5th non-industrial revolution begins with a completely different scenario for the progress: from trends in the 4th one toward dehumanization, to best practices of innovation being bent back toward the service of humanity.
Within this scenario, the culture of Design, (i.e. ‘designerly’ ways of thinking and doing) comes to play the essential capability of the ‘New World’ meaning, by merging intuition, imagination, creativity together with rationality and combining artistic disciplines with technical approaches. Re-designing, making, watching through different perspectives and proposing future possibilities, do not fit into existing models; and most importantly, do not connect innovation to the purpose.
A new type of Intelligence is to be diffused among all disciplines, the Design Intelligence.