Apparel Music

Casa
Italia
Milan
Apparel Music

Apparel Music is an internationally distributed record label with a 'Jazzy' sound, a multimedia platform and an online service agency.

Apparel Music | It's jazzy time
licensed by Seisei Sr.l. - Italy

26/05/2026

APPAREL INTERVIEW:
Marco Poggiali
Florence, Milano, Pietrasanta [Italy]

There’s a floor above Galleria in Milan that not everyone gets to see. Marco is waiting at the entrance, opens the door himself, and in that simple gesture there’s already something essential about who he is. No distance, no unnecessary ceremony. You go up together, and as you climb the stairs you get the feeling you’re entering something more intimate than a gallery, a world built slowly, over time. The space is full of work: some pieces leaning against the floor, others on the walls, others wrapped and waiting to leave or finally find their place. Books, papers, catalogues piled on the desk with that particular, unselfconscious disorder that belongs only to rooms that are truly lived in. It’s not chaos. It’s evidence of work, of obsessions, of conversations, of years. The light is low and diffuse, more shadow than illumination. And yet everything feels sharp. Outside there’s Foro Buonaparte, the traffic, doing what Milan does. In here, time slows down, as if this suspended floor runs on a different clock entirely. Marco sits in the middle of the room, on a plain chair, surrounded by this fragile and beautiful equilibrium of works, paper and memory. We settle into the two armchairs facing him, and before anyone says anything, all of us take a moment to look around. As if we need to register the privilege of being here. Because this is not an office, and not quite a either. It’s the visible archive of a family and professional history that reaches back a long way, to , to the countryside, to picture-framers’ workshops, and arrives here, at one of the most significant addresses in Italian contemporary . We talk without rushing, in a way that feels almost out of place for a Monday afternoon.

01/05/2026

APPAREL INTERVIEW:
Tsuyoshi Tanaka
Tokyo-Milano [Japan / Italy]

There is something about Tsuyoshi Tanaka that puts you at ease almost immediately. Maybe it’s the way he listens before he speaks. Maybe it’s the lightness he carries, a kind of quiet wit that surfaces when you least expect it. Or maybe it’s simply that he seems genuinely happy to be in the room, whichever room that happens to be. We met him at a bar in Porta Venezia, a neighbourhood that keeps quietly redefining its own edges, absorbing new streets, new people, new energy without ever making a fuss about it. It felt like the right place for a conversation with someone who has done much the same thing across several very different cities: , where he was born, studied and built his eye and his instincts working in and fabric consultancy, , where he chose to put down roots, and Paris, which kept calling him back for work, becoming a constant back and forth that shaped him just as much as anywhere else. Somewhere along the way, between fabrics and flights, he also became a DJ. Over some still water and an espresso, we talked about taste and what it actually means, about fabric and music and the strange, stubborn logic of personal style, about travel and the kind of life that doesn’t fit neatly into a single category. moves between worlds with the ease of someone who has never felt the need to choose just one.

Read Q&A on apparelmusic.com

30/04/2026

Between the half-forgotten afterglow of a dancefloor and the quiet, stubborn act of sitting alone with machines and letting them speak back, Eduard0 returns to the Apparel Music Extra catalogue with Roll Wit It, a four-track EP that behaves like a set of small, self-contained universes that happen to orbit the same gravitational center. The Buenos Aires producer has already proven, across his previous appearances on the label, that stylistic borders are mostly administrative inventions anyway, useful for filing cabinets, less so for music that seems to arrive from several directions at once. What happens here is that familiar house logic gets gently but persistently bent. The title track, Roll Wit It, opens the record with a kind of effortless confidence, the sort that comes from a bassline that knows where it’s going while a saxophone drifts above it. From there the EP starts to loosen its tie. Even If I Fail carries a subtle Argentinian atmosphere, not in the obvious postcard sense, but in the rhythmic undercurrent, the feeling that the groove itself has memory. Then the record shifts again, as if Eduard0 briefly steps sideways into another room: Rideaway fractures the pulse into something broken and slightly tilted, a reminder that dance music doesn’t always need to walk in straight lines to arrive somewhere meaningful. By the time Inner Surrender comes, the record has slipped into something closer to a private thing than a club tool, a house journey that feels less interested in climax than in suspension, as though the track itself is discovering its shape in real time. Which might be the real trick of Roll Wit It: the sense that Eduard0 is not simply blending balearic ease, downtempo patience, and breakbeat elasticity into a personal style, but treating them as languages that can overlap, interrupt each other, or momentarily dissolve.

Releases May 22, 2026
Listen Premiere on Bandcamp

25/04/2026

CLUB COUTURE — ISSUE 07:

(Onirika)
[Italy]

Guja Quaranta, known as Onirika, is an artist who could never have been anything else. Born in New York to Italian parents both deeply rooted in the creative world, her father a production designer, her mother a costume designer, she grew up on movie sets, surrounded by costumes, colors and perspectives. She built a visual imagination that carries the marks of all of this: the light of cinema, the composition of scenic space, an almost tailored sense of detail. Her artistic practice was born in an unexpected way, as it often happens with the most genuine things. During the first lockdown, in New York, faced with a city emptied and silent like it had never been before, Guja felt the need to give shape to what she was experiencing. The tool she chose was collage: unsold magazines, images torn from their original context, vivid colors recomposed into new balances. What emerged was another world entirely suspended, dreamlike. The name she chose for herself is no coincidence. Her work is precisely what the word “dreamy” can hold: not an escape from reality, but a transfiguration of it. An invitation to look at things as they could be, if only we shifted them a few inches from where we are used to seeing them.

20/04/2026

Synea drops onto StupoRec with a raw live set, no edits, just pure electronic experimentation buzzing with life and little sonic surprises. From Verona but now calling Milan home, this young DJ, producer, and live performer, Marco, already has that distinct edge that’s all his own. He loves getting his hands dirty with unusual sound creations, both musical and in installations. He loves to layers up hypnotic electronic vibes with analog glitches, granular synthesis, and these quiet prepared acoustic touches that sneak in. Modular synths, samplers, effects pedals, and acoustic scraps all jam together in the moment: jagged rhythm breaks, timbres that clash just right, sounds you feel in your chest, looping sequences that turn ritualistic. It’s a sound art wander through ambient haze, electroacoustic drift, and concrete grit, spot on for StupoRec, where instinct beats precision and urgency trumps polish every time. Kicking off the label’s first release, it grabs that live electricity where the now overrides any grand plan. StupoRec’s all about live electronic music, raw and unedited, stretched out. We chase wonder, that jolt of being blindsided. Instinct over precision and, if we may, urgency over form. No perfection standards here. It’s ear first, not machine driven, sound as presence and not some polished show. In a world of cookie cutter tracks, we’re pushing for the unexpected, the alive stuff that makes you pause and think. StupoRec happens, starting with Synea.

16/04/2026

Stef Fusani is a Milan-born artist and designer whose practice moves fluidly across disciplines, from art and design to material culture and beyond. Shaped by a childhood spent building things out of nothing and a restless impulse to question the obvious, his work resists easy categorisation. Equally at home referencing Italo Calvino and noise music, brutalist sculpture and pop mythology, Fusani brings a contrarian sensibility and a transductive way of thinking to everything he makes. He left Milan the moment he could, only to find himself returning to it differently, and that tension, between belonging and escape, between refusal and curiosity, runs quietly through his work.

13/04/2026

APPAREL INTERVIEW:

Federica Zambon
Boutiquier [Italy]

This one is truly an Apparel Interview in the most literal sense. Federica Zambon is the founder of , a multi-brand clothing store in Milan that has been, since 2007, a point of reference and inspiration for a whole generation interested in clothing, culture and aesthetics. More than a store, WOK has always been a crossover space where different cultures, music scenes, and people could meet and mix naturally. Today WOK has two locations, the historic one in Viale Col Di Lana and a newer space in Via Lecco, but the spirit has remained the same, research, curiosity, and a very personal way of looking at fashion. We met Federica at the café inside a bookstore around lunchtime, the place was full of people on their break, lots of noise, plates, voices overlapping everywhere, but somehow between an espresso, a fresh juice and a sandwich we managed to create our own little bubble where we talked about everything and, by the end, even got a bit emotional. Federica is very clear, very decisive, she knows exactly what she thinks and what she likes, but at the same time she has a quiet sensitivity, a kind way of looking at people and at the world that you don’t necessarily notice immediately, but that clearly lives inside everything she does. It was a real pleasure talking with her...

Read Q&A on apparelmusic.com

12/04/2026

CLUB COUTURE — ISSUE 05:

(Soia)
[Italy]

Soia is a Milan-based whose practice moves instinctively between , , and storytelling. Raised between the quiet countryside and the restless energy of the city, his work reflects a constant tension between purity and darkness, where personal vision, art history and raw emotion converge into something deeply intimate and unfiltered.

28/03/2026

There are interviews built around a list of questions, and then there are conversations that simply happen. welcomed us into his home in Milan, in what used to be a billiard room and is now an apartment filled with artworks, design furniture, walls completely covered with paintings of every size, a kitchen where he recently installed a water purifier he is particularly proud of, and his studio next to the kitchen, where, however, he no longer feels entirely at ease. Marco’s home is a carefully defined space, built over three years, where every object — at least to us — seems to have found its place and become part of an evolving story. During the conversation, his kitten Zelda kept circling around us, keeping us company, moving in and out between the courtyard and the living room as if checking that everything was alright, that we were taking good care of her . The interview immediately turned into a conversation, full of philosophical detours, cigarette smoke and thoughts chasing one another. The kind of exchange that makes you constantly want to ask a question, but before you can hold on to one, another thought has already taken its place, and you realise it’s better to let things flow and just go with it. Marco is someone who casually drops little gems while talking. Insights, references, and it’s up to you to notice them and pick them up. Some you catch right away, others come back to you days later. What you are about to read is, in fact, a flow of thoughts touching on art, the person, obsessions, mistakes, taste, time, and ways of being in the world. There is no real structure, but maybe that’s exactly the point. So instead of starting with a question, this time we begin in medias res, in the middle of a conversation that had already begun.

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