15/01/2026
EMERGENCY | Irresponsible
"It’s a been a privilege to be a part of Emergency’s new campaign and contribute to spreading such a meaningful and important message.
It was also an inspiring opportunity for us to optimise our resources using AI, most of which was done in house under the close supervision of the director.”
Lorenzo Ulivieri, President & Partner, The Family
Agency: Ogilvy
President e Chief Creative Officer: Giuseppe Mastromatteo
Executive Creative Directors: Lavinia Francia, Francesco Basile
Creative team: Guido Pusterla (Senior Copywriter), Domenico D’Ercole (Senior Designer & Art Director), Anna Montorsi (Art Director)
Account: Consuelo Dionigi (Account Supervisor)
Strategic Team: Luca Tapognani (Head of Strategy) Silvia Tasso (Strategist) Giulia Fenaroli (Strategist)
Social Media: Carola Bracci (Head of Social) Davide Dinoi (Social Media Manager)
Production: Sanam Bartoletti (Head of Production)
PR: Liliana Panzino (Account Director PR)
Production Company: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Federica Dordoni
Director: Igor Borghi
Post Producer: Barbara Calicchio
Editor and AI artist: Nicola Mucelli Family
Color: Giorgia Meacci
Music: Enzo Casucci
Online video and AI artist: Dario Sbrana
Post Producer: Letizia Sala
Sound mix: Massimiliano Biganzoli