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Stylus

see past the now. The expert source for trends and insight.

We uncover trends, predict change, and provide the intelligence that gives you a true understanding of your audience, and helps your business prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’

re trusted by the world’s leading brands, agencies and businesses, helping them to reveal what’s possible, not just predict what’s probable.

28/07/2023

“Quiet luxury” has become fashion’s buzzword of the summer. But as sportswear aesthetics continue to command industrywide appeal, heritage brands are recognising tennis – a tradition-led sport undergoing its own sartorial transformation – as an accessible yet aspirational entry point to the stealth-wealth lifestyle.

Here’s your dose of tennis’s stealth-wealth fashion inspiration 👉

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30/06/2023

At this year’s Design Shanghai, young brands and studios were out in force, showing outspoken shapes and amped-up textures. Scroll to see the work of , & .furniture.

20/06/2023

Handmade craft, digitally assisted design and playful soft sculptures were among the highlights of this year’s NYC x Design. This year we were struck by the work from Vietnamese-American ceramic studio Vy Voi which nods to the history of Vietnamese ceramics with its porcelain lamps with distinct glazes. The collection’s shapes and streaked, imperfect colours are inspired by natural phenomena, such as sprouting mushrooms, moss on bark and sunlight.

19/06/2023

To counter the hyper-stimulating rush of digital life, stores are reimagining minimalism. These spaces are designed to enhance a sense of wellbeing through sensorial respite. Indian brand Superkicks’ 2,400 sq ft sneaker store uses locally produced materials, including sandstone, terrazzo and terracotta inspired by Delhi’s historic Red Fort.

16/06/2023

Will we see you at Decor + Design in Melbourne next month?⁠
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Stylus’ Advisory director Nia Pejsak will be hosting New Ways of Living, a macro forecast addressing how global populations are changing the way they live, the design of their homes and how to deal with major issues, such as climate change and the rising cost of living.⁠
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Book your space today https://decordesignshow.com.au/seminar-series/ #1652230678849-356923e5-ef37

06/06/2023

Luxury label Coach is investing in circularity for its youth-targeted sub-brand Coachtopia. Each piece in its initial drop of 90s- and 00s-inspired shoulder bags was created from upcycled and recycled waste leather sourced from its take-back scheme. Here, climate activist and author Mikaela Loach wears the Ergo shoulder bag for Bricks Magazine. Members can log in for more sustainable fashion initiatives via the link in bio.

05/06/2023

How does the post-perfection generation want to buy beauty? Gen Zers have rebuffed the high-maintenance millennial look in favour of a more authentic, grittier and even sleazier aesthetic. Brands are tapping into this by using hypersexual imagery, marketing products to combat the impact of hedonism on skin and embracing indie sleaze.

10/05/2023

Cosy was king at Milan Design Week 2023 (April 17-23). Swipe to see our pick of comforting chairs and enveloping designs, complete with shaggy and textured upholstery fabrics. Stay tuned for more key trends we spotlight from this year’s design festival.

18/04/2023

A quarter of global travellers are willing to pay more for activities that give back to local communities.

To better engage with this cohort, and to ensure greater sustainable futures, businesses across the tourism industry need to align their goals with these mindsets and integrate eco-positive actions.

We highlight some of the key travel trends impacting sustainable tourism, and the brands to know, here: https://stylus.com/articles/how-is-sustainable-tourism-evolving?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

[Alt text: Stat that reads “25% of global travellers are willing to pay more for activities that give back to local communities” on a green background.]

13/04/2023

In our latest interview with one of our 2023 Stylus Changemakers, we sit down with Tom Dorkin, studio manager of Trifle Studio, the UK’s first multidisciplinary firm whose work is created by artists and designers with learning disabilities.

Tom shares the company's motivations, proudest moments so far, and how it ensures inclusivity sits at the core of the business.

Read the full interview here: https://stylus.com/articles/stylus-changemakers-2023-five-minutes-with-trifle-studio?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

📸: Intoart: Intoart Studio (Copyright © Intoart and the artist, 2021) Photography by Josef Konczak.⁠

[Alt text: Five people in an art workshop – three of the people are painting at desks, one is painting on a canvas, and one is reading a photography book.]

11/04/2023

Gen Xers (born between 1965-80) continue to feel misunderstood in a brandscape still broadly focused on appealing to younger or older consumers. So what makes the current generation of mid-lifers tick?

Stylus' Emily Gordon-Smith maps out four key themes to help you decipher their style preferences and tap into this underserved yet lucrative demographic:

1. Semi-dedicated followers of fashion
2. Pragmatism-first
3. Evolved personal style
4. The comfort sweet spot and search for perfection

To discover more about this cohort, read our Cracking Gen X Style Codes report, available for members now: https://app.stylus.com/fashion/cracking-gen-x-style-codes?utm_source=internal&utm_medium=organic-social&utm_campaign=facebook

16/03/2023

Sustainability Spotlight: Upcycled Ingredients

South Korean skincare brand ’s Monceau Body Wash is a first-of-its-kind product, as it uses 100% upcycled fragrances. The sophisticated scent combines unused and discarded eucalyptus, rose, Akigalawood, cedarwood and labdanum. Not only is the brand using upcycled ingredients, but its packaging is made of nature-derived compostable plastics that have passed the South Korean Ministry of Environment’s certification programme.

Discover more via the link in bio.

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