IFDM at a glance
With its paper edition and digital portal, IFDM is an innovative information and business platform which stands as a forum and reference point for professionals operating in the world of design. An authoritative publication for trade operators, every year it is distributed at over 35 trade fair events and during many B2B events worldwide. In fact the magazine sets out to recount the excellence of luxury furniture and design, wherever profes- sionals meet. Novelties and projects, interviews with key players and detailed articles on com- panies playing a leading role on the international scene enhance the contents of the publica- tion and of IFDM.design: a complete system for channelling major furnishing trends. e communicative function of the magazine, with its eye-catching format and clear graphic design, is further ampli ed by the choice to publish each edition in two languages, in or- der to further reinforce its pronounced international vocation. e international nature of the publication emerges clearly from its widespread distribution on strategic markets, primarily explored by IFDM through trade fair channels, aimed at reporting and stimulating new business opportunities for companies. Contacts with a specialized target – architects, designers, buyers and contractors, manufacturing companies, retailers and distributors – are also established through IFDM’s participation as a media partner in international missions or- ganized by trade associations such as ITA and FederlegnoArredo, and through postal distri- bution to a select database of over 30,000 pro les. Another important initiative is that of the “room service”activity implemented in the most prestigious hotels of the world’s most economically powerful capitals.
