CERTAMENTE

CERTAMENTE CERTAMENTE, inspiring brain-to-business ideas.

CERTAMENTE nasce nel 2016 come primo convegno in Italia dedicato a neuromarketing e scienze comportamentali applicate al business. CERTAMENTE oggi diventa anche piattaforma editoriale dove conoscere e approfondire tali tematiche grazie a contenuti esclusivi sugli effetti positivi di un approccio neuroscientifico a marketing e comunicazione.

has come to an end — and what an extraordinary journey it has been! 💥🦾 Over two unforgettable days, we explored the fa...
16/10/2025

has come to an end — and what an extraordinary journey it has been! 💥

🦾 Over two unforgettable days, we explored the fascinating intersections of neuroscience, marketing, and creativity, uncovering the invisible forces that shape how we think, decide, and connect. Together, we proved once again that innovation begins in the human mind.

A heartfelt thank you to all the brilliant speakers, passionate participants, and the entire Ottosunove team who brought this edition to life. Your energy, curiosity, and openness transformed into more than just a conference — it became a true community of shared learning, inspiration, and discovery.

We are deeply grateful to our sponsors and partners — Split Second, Ipsos Doxa, ThinkAlike Laboratories, Brandforum.it, Retail Institute Italy, Ecommerce Guru, Engage, and Sfera — whose support and vision made this event possible.
Powered by Ottosunove and BrainSigns, this seventh edition was brilliantly hosted by Ilarya Zoé Antonello, who guided us with enthusiasm, warmth, and flair.

See you next year for more neuroscience, marketing, communication, and creativity — because the best ideas are yet to come. 🚀

📸 Pictures by: Antonio La Grotta

What a wrap for Day 2—and for the seventh edition of ! ✨After a moment to recharge, the afternoon opened with Ted Utoft...
15/10/2025

What a wrap for Day 2—and for the seventh edition of ! ✨

After a moment to recharge, the afternoon opened with Ted Utoft and Enrica Scilipoti, who showed how applied behavioral science can turn data into measurable engagement, proving that nudges can make a real difference in business outcomes. Then Alastair Herbert and Camille DeSantis took us on a journey into the power of deeper listening and reframing, revealing how even the simplest ideas can spark true emotional resonance.

To close this inspiring edition, Patrizia Cherubino guided us through the evolving worlds of neuromarketing, VR, and the metaverse—showing how immersive experiences are reshaping the way we decide, feel, and connect.

This year’s edition was brilliantly hosted by Ilarya Zoé Antonello, who brought energy, warmth, and creativity to every session.

Two days of insights, conversations, and inspiration have proven one thing: the human mind remains the most powerful tool we have to understand change—and to shape it.

See you next year for more neuroscience, marketing, communication, and creativity!

Pictures by Antonio La Grotta.

Day 2 of bursts into life with energy, curiosity, and bold thinking. ⚡️The morning opened with Robert Torrence, who in...
15/10/2025

Day 2 of bursts into life with energy, curiosity, and bold thinking. ⚡️

The morning opened with Robert Torrence, who introduced us to the fascinating concept of neural synchrony—how our brains align in moments of shared engagement, creating a collective rhythm that connects us beyond words. Then Hedda Martina Šola bridged architecture and neuroscience, unveiling how neuro-AI can predict which spaces will leave a lasting mark on our memory.

But the insights didn’t stop there. Peter Steidl challenged us to face the Fear Economy, showing how hidden anxieties shape our decisions and how we navigate uncertainty. Davide Baldo and Vinod Venkatraman then pushed boundaries further, presenting innovative tools that use scalable implicit measurements to predict behavior—building bridges between research, citizens, and consumers.

From collective fears to collective action, from shared emotions to measurable impact—Day 2 is revealing the invisible forces that drive our choices and inspire transformation.

📸 Pictures by Antionio La Grotta

After a moment to recharge over lunch and lively conversations, the afternoon of came back in full force.Luis Fernando...
14/10/2025

After a moment to recharge over lunch and lively conversations, the afternoon of came back in full force.

Luis Fernando Rico Navas opened the session with Unlocking Consumers’ Mind: The Science of Effective Packaging Testing, revealing how subtle design cues can make or break a brand’s connection with its audience. Then, Mark Drummond and Simone Kakana took us on a fascinating journey through the science of cravings, exploring how digital and physical experiences can be crafted around our deepest desires.

The exploration continued with Dr. Jacqui Grey and Sarah Williams-Gardener, who unpacked the role of unconscious bias in decision-making—showing how invisible mental shortcuts quietly steer our choices every day. To conclude, Francesca Marchionne and Lucia Bailetti led us into the sensory realm, demonstrating how design not only influences what we see but also how we taste and feel.

The day wrapped up with a buzzing networking aperitivo, where participants turned insights into conversations and ideas into future collaborations.

From AI to appetite, from bias to behavior, Day 1 painted a vivid picture of the human mind in motion. The intersection of neuroscience, creativity, and marketing proved not just theoretical—but a true engine of innovation. See you tomorrow for Day 2!

Day 1 of is in full swing—and the energy is electric! ⚡️After a warm welcome from Ottosunove, Dr.Nikolaos Dimitriadis ...
14/10/2025

Day 1 of is in full swing—and the energy is electric! ⚡️

After a warm welcome from Ottosunove, Dr.Nikolaos Dimitriadis opened the stage with a deep dive into the fascinating world of applied neuroscience for marketing and leadership, showing how understanding our brain can completely reshape the way we lead, connect, and communicate.

Then Elissa Moses took us even further, exploring how neuromarketing and behavioral science continue to evolve—and reminding us that the true challenge lies in uncovering human truths in an ever-changing world.

But that was just the beginning. As the morning unfolded, Vincenzo Russo and Simone Chiarelli guided us through the neuroscience of generative AI—revealing the biases, expectations, and cognitive shortcuts that shape our relationship with machines. Dr. Eamon Fulcher then took the stage with The Queen’s Reading Room Study, revealing findings from EEG scans, cognitive tests, and national surveys—and showing how these insights can turn simple daily habits, like reading, into powerful tools for brain health, well-being, and better decision-making.

The room is alive with curiosity, ideas, and conversation—where neuroscience meets marketing, creativity, and every talk opens a new window on how we think, feel, and decide.

📸 Pictures by Antonio La Grotta

With her sharp and visionary style, 🎤 Arianna Porcelli Safonov— writer, satirical author and storyteller — will take us ...
13/10/2025

With her sharp and visionary style, 🎤 Arianna Porcelli Safonov— writer, satirical author and storyteller — will take us on an ironic and provocative journey into the hidden power of “unawareness.”
An invitation to flip our usual patterns and see the world with fresh eyes — because sometimes not knowing is the key to truly discovering.

📅 Don’t miss her talk at CERTAMENTE 2025, the event where neuroscience, creativity, and business meet.

🎟️ Last chance to get your ticket — see you tomorrow at Monterosa91 in Milan for the start of CERTAMENTE 2025: https://certamente.biz/purchase/

Fear influences more than we realize.🎤 Peter Steidl, behavior change specialist, will take the stage at CERTAMENTE 2025 ...
10/10/2025

Fear influences more than we realize.

🎤 Peter Steidl, behavior change specialist, will take the stage at CERTAMENTE 2025 with “Your Future in the Fear Economy.” He will explore the visible and hidden drivers of the Fear Economy, its impact on organizations, work, and everyday life, and how today’s challenges can also open the door to new opportunities.

📍 Monte Rosa 91, Milan | October 14–15

🎟️ Don’t wait,reserve your spot today!
https://certamente.biz/shop/

AI shapes our choices, often without us noticing.🎤 Vincenzo Russo, Full Professor of Consumer Behavior and Neuromarketin...
10/10/2025

AI shapes our choices, often without us noticing.

🎤 Vincenzo Russo, Full Professor of Consumer Behavior and Neuromarketing at IULM University and Director of Brain Lab, will explore at CERTAMENTE 2025 “The AI You (Don’t) Expect”, a neuroscientific journey into the biases and expectations that influence our relationship with generative artificial intelligence.

Join us at Monte Rosa 91, Milan on October 14–15 and don’t forget to reserve your spot before it’s gone: https://certamente.biz/purchase/

How do we uncover what really drives people? 🎤 Elissa Moses, Brand Rejuvenation Expert and Qual/Quant & Ethnographic Res...
08/10/2025

How do we uncover what really drives people?

🎤 Elissa Moses, Brand Rejuvenation Expert and Qual/Quant & Ethnographic Research specialist, will reveal the latest insights in neuromarketing and behavioral science at CERTAMENTE 2025. Explore human truths that inform smarter strategies and impactful decisions.

Experience CERTAMENTE 2025 in Milan, October 14–15 at Monte Rosa 91.
🎟️ Today is the last chance to take advantage of the ONE DAY PASS and the YOU&ME PASS at a special rate: https://certamente.biz/purchase/

How do our brains decide inside immersive worlds?🎤 Patrizia Cherubino, Head of Neuromarketing Research BrainSigns; will ...
07/10/2025

How do our brains decide inside immersive worlds?

🎤 Patrizia Cherubino, Head of Neuromarketing Research BrainSigns; will bring cutting-edge insights on VR, neuromarketing, and the Metaverse at CERTAMENTE 2025

📍 Monte Rosa 91, Milan | October 14–15

🎟️ Don’t miss the chance to join us—until October 8 you can take advantage of the ONE DAY PASS or the YOU&ME formula for two participants at a special price: https://certamente.biz/purchase/

Taste doesn’t just happen on the tongue, it starts in the brain.At CERTAMENTE 2025, 🎤 Francesca Marchionne & 🎤 Lucia Bai...
06/10/2025

Taste doesn’t just happen on the tongue, it starts in the brain.

At CERTAMENTE 2025, 🎤 Francesca Marchionne & 🎤 Lucia Bailetti will present “The design that shapes tasting” and reveal how sensorial experiences can be decoded through neurophysiological research.

🎟️ Don’t miss the chance to join us on October 14 and 15—until October 8 you can take advantage of the ONE DAY PASS or the YOU&ME formula for two participants at a special price: https://certamente.biz/purchase/

Can’t join us for the full event?🎟️ With the ONE DAY PASS, you can still experience CERTAMENTE 2025; the reference even...
03/10/2025

Can’t join us for the full event?

🎟️ With the ONE DAY PASS, you can still experience CERTAMENTE 2025; the reference event connecting neuroscience with marketing and behavioural insights.

Choose October 14 or 15 and dive into inspiring sessions, real business cases, and powerful networking.

📍 Join us at Monte Rosa 91, Milan

⚠️ Passes available only until October 8, secure yours before they’re gone: https://certamente.biz/purchase/

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Nasce nel 2016 come il primo convegno italiano di Neuromarketing e si rivolge alla business community interessata all’applicazione di un pensiero strategico basato sulle neuroscienze e alla valutazione degli elementi emotivi, sensoriali e cognitivi che guidano i consumatori alla scelta. Anche nel 2018, per la sua terza edizione che si svolgerà nei giorni 10-11 maggio, CERTAMENTE si conferma l'unico convegno in Italia che coniuga la divulgazione delle ultime ricerche neuroscientifiche e la presentazione di case history internazionali, dimostrandone gli effetti sul business.