CERTAMENTE

Casa
Italia
Milan
CERTAMENTE

CERTAMENTE, inspiring brain-to-business ideas.

CERTAMENTE nasce nel 2016 come primo convegno in Italia dedicato a neuromarketing e scienze comportamentali applicate al business. CERTAMENTE oggi diventa anche piattaforma editoriale dove conoscere e approfondire tali tematiche grazie a contenuti esclusivi sugli effetti positivi di un approccio neuroscientifico a marketing e comunicazione.

26/02/2026

“In terms of emotional perception and engagement, the design of the glass had a strong influence on how the product was experienced.”
A real-world case study by Francesca Marchionne and Lucia Bailetti, exploring how the design of a glass can shape how the same wine is perceived.

👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.

20/02/2026

“We don’t live in a world of isolation. We live in a world of other people.”
In his talk, Robert Torrence uses neural synchrony to show how decisions are shaped by collective dynamics, beyond individual responses.

👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.

17/02/2026

How does reading fiction shape the brain?

In this session from , Dr. Eamon Fulcher presents The Queen’s Reading Room Study, exploring the measurable effects of reading on stress, focus and mental wellbeing.

👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.

13/02/2026

What truly drives human decisions, beyond what people consciously report?

In this talk from , .nikolaos.dimitriadis explores how applied neuroscience helps uncover the mechanisms shaping behaviour and strategic choices.

👉 Watch the full talk on CERTAMENTE Replay.
Link in bio.

02/01/2026

Discover the talk “The Queen’s Reading Room Study”, now available on CERTAMENTE Replay.

Dr. Eamon Fulcher, CEO & Co-Founder of Split Second Research Limited, explores the neuroscience of reading fiction and its measurable effects on stress and mental wellbeing, through a study conducted for Queen Camilla of England.

👉 Watch the full talk here: https://certamente.biz/it/certamente-replay-2025-it/

27/12/2025

Discover the talk “Neuromarketing and Beyond: How Applied Neuroscience Changes Business”, now available on CERTAMENTE Replay.

Dr. Nikolaos Dimitriadis, MBA, PhD, shows how applied neuroscience helps explain what truly drives human decisions, beyond what people consciously report. A professional yet highly accessible talk, rich in insights and genuinely enjoyable. If you are a leader or marketer, you can't miss it!

👉 Watch the full talk here: https://certamente.biz/it/certamente-replay-2025-it/

16/10/2025

has come to an end — and what an extraordinary journey it has been! 💥

🦾 Over two unforgettable days, we explored the fascinating intersections of neuroscience, marketing, and creativity, uncovering the invisible forces that shape how we think, decide, and connect. Together, we proved once again that innovation begins in the human mind.

A heartfelt thank you to all the brilliant speakers, passionate participants, and the entire Ottosunove team who brought this edition to life. Your energy, curiosity, and openness transformed into more than just a conference — it became a true community of shared learning, inspiration, and discovery.

We are deeply grateful to our sponsors and partners — Split Second, Ipsos Doxa, ThinkAlike Laboratories, Brandforum.it, Retail Institute Italy, Ecommerce Guru, Engage, and Sfera — whose support and vision made this event possible.
Powered by Ottosunove and BrainSigns, this seventh edition was brilliantly hosted by Ilarya Zoé Antonello, who guided us with enthusiasm, warmth, and flair.

See you next year for more neuroscience, marketing, communication, and creativity — because the best ideas are yet to come. 🚀

📸 Pictures by: Antonio La Grotta

15/10/2025

What a wrap for Day 2—and for the seventh edition of ! ✨

After a moment to recharge, the afternoon opened with Ted Utoft and Enrica Scilipoti, who showed how applied behavioral science can turn data into measurable engagement, proving that nudges can make a real difference in business outcomes. Then Alastair Herbert and Camille DeSantis took us on a journey into the power of deeper listening and reframing, revealing how even the simplest ideas can spark true emotional resonance.

To close this inspiring edition, Patrizia Cherubino guided us through the evolving worlds of neuromarketing, VR, and the metaverse—showing how immersive experiences are reshaping the way we decide, feel, and connect.

This year’s edition was brilliantly hosted by Ilarya Zoé Antonello, who brought energy, warmth, and creativity to every session.

Two days of insights, conversations, and inspiration have proven one thing: the human mind remains the most powerful tool we have to understand change—and to shape it.

See you next year for more neuroscience, marketing, communication, and creativity!

Pictures by Antonio La Grotta.

15/10/2025

Day 2 of bursts into life with energy, curiosity, and bold thinking. ⚡️

The morning opened with Robert Torrence, who introduced us to the fascinating concept of neural synchrony—how our brains align in moments of shared engagement, creating a collective rhythm that connects us beyond words. Then Hedda Martina Šola bridged architecture and neuroscience, unveiling how neuro-AI can predict which spaces will leave a lasting mark on our memory.

But the insights didn’t stop there. Peter Steidl challenged us to face the Fear Economy, showing how hidden anxieties shape our decisions and how we navigate uncertainty. Davide Baldo and Vinod Venkatraman then pushed boundaries further, presenting innovative tools that use scalable implicit measurements to predict behavior—building bridges between research, citizens, and consumers.

From collective fears to collective action, from shared emotions to measurable impact—Day 2 is revealing the invisible forces that drive our choices and inspire transformation.

📸 Pictures by Antionio La Grotta

14/10/2025

After a moment to recharge over lunch and lively conversations, the afternoon of came back in full force.

Luis Fernando Rico Navas opened the session with Unlocking Consumers’ Mind: The Science of Effective Packaging Testing, revealing how subtle design cues can make or break a brand’s connection with its audience. Then, Mark Drummond and Simone Kakana took us on a fascinating journey through the science of cravings, exploring how digital and physical experiences can be crafted around our deepest desires.

The exploration continued with Dr. Jacqui Grey and Sarah Williams-Gardener, who unpacked the role of unconscious bias in decision-making—showing how invisible mental shortcuts quietly steer our choices every day. To conclude, Francesca Marchionne and Lucia Bailetti led us into the sensory realm, demonstrating how design not only influences what we see but also how we taste and feel.

The day wrapped up with a buzzing networking aperitivo, where participants turned insights into conversations and ideas into future collaborations.

From AI to appetite, from bias to behavior, Day 1 painted a vivid picture of the human mind in motion. The intersection of neuroscience, creativity, and marketing proved not just theoretical—but a true engine of innovation. See you tomorrow for Day 2!

Indirizzo

Milan

Telefono

011 2873511

Sito Web

http://www.certamente.biz/

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando CERTAMENTE pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.