GM/PR

GM/PR Public relations and brand strategy communication agency specialised in fashion, luxury and design.

GM/PR by Giulia Masla is a public relations and brand strategy communication agency specialised in fashion, luxury and design. With 30 years of experience in the communication business, Giulia Masla founded her Milan-based independent agency in 2014 with the goal of offering every client a highly individualized service aimed at building and growing brands to become leaders in their specific market

s. Embracing a comprehensive approach, which includes global press and communications, brand strategy, social media, media planning and cross-channel partnerships, GM/PR is focused on communicating the unique vision of its clients and on creating a solid, stable interaction between labels and their target audiences. Giulia Masla is a communication professional with expertise in Public Relations, Press Office, Communication Strategies, Events Organization and Networking. She developed her career through multiple international experiences, ranging from working for fashion companies, such as Benetton and Polo Ralph Lauren, to PR and communication agencies, including Studio Attila and most recently Smith Petersen. Masla also spent 20 years at Gucci covering different roles, from Press Office Manager to Communication Director. Thanks to her knowledge of corporate environments, as well as her experience in agencies, Giulia Masla has an all-round understanding of client requirements and offers a complete range of tailor-made consulting solutions.

in Ferrari Fall Winter 2025 for his MARRA PALAZZI25 Tour stop in Milan.Styled by
11/12/2025

in Ferrari Fall Winter 2025 for his MARRA PALAZZI25 Tour stop in Milan.

Styled by

09/12/2025

The Prince of Goldsmiths. Buccellati rediscovering the classics.

Through the creative direction of Claudio Sbragion, imagined unprecedented digital interactions capable of enhancing Buccellati’s creations in surprising ways.

During the immersive journey Buccellati rediscovers the value of the ‘classic’, meant as a taste capable of transcending temporal boundaries, conquering eternity through beauty and craftsmanship.

Open from December 5th, 2025, to January 5th, 2026, at Shanghai Exhibition Center.

Stunning wearing Antik Batik “Woolfie” jacket while photographed in the streets of MilanCrafted from long-haired sheeps...
05/12/2025

Stunning wearing Antik Batik “Woolfie” jacket while photographed in the streets of Milan

Crafted from long-haired sheepskin, this piece celebrates a material of remarkable density. The subtle re-dyeing technique, inspired by wolf fur, enhances the natural depth of the hair and gives it a distinctive, almost lifelike radiance.

Some of the best editorials from the past few months.
05/12/2025

Some of the best editorials from the past few months.









Pucci’s holiday campaign stars in playful scenes inspired by vintage fashion magazines. Directed by Camille Miceli and ...
03/12/2025

Pucci’s holiday campaign stars in playful scenes inspired by vintage fashion magazines. Directed by Camille Miceli and Columbine Goldsmith, it highlights Pucci’s iconic silk scarves and signature prints, celebrating their bold versatility and festive spirit.




attended the Fashion Awards with an exclusive table for VIPs and press. On the red carpet, wore a custom look by .iann...
02/12/2025

attended the Fashion Awards with an exclusive table for VIPs and press. On the red carpet, wore a custom look by .iannone. , , and also showcased Ferrari outfits, highlighting the brand’s style, craftsmanship, and commitment to innovation.

Gorgeous in a custom-made Ferrari look by .iannone for her tour “Ma NOI siamo fuoco”Styled by
01/12/2025

Gorgeous in a custom-made Ferrari look by .iannone for her tour “Ma NOI siamo fuoco”

Styled by

Friends and talents came to visit us at the GM/PR SS26 Press Day at our Milan showroom. losito ladymya ...
20/11/2025

Friends and talents came to visit us at the GM/PR SS26 Press Day at our Milan showroom.



losito












ladymya may

Photo Credits:

Excited to unveil new trends and stories at GM/PR Press DayNov 18Milan Photo Credits:
19/11/2025

Excited to unveil new trends and stories at GM/PR Press Day
Nov 18
Milan












Photo Credits:

and launch a new collaboration that brings Gemini AI into select Golden Goose stores worldwide. Customers can co-creat...
17/11/2025

and launch a new collaboration that brings Gemini AI into select Golden Goose stores worldwide.

Customers can co-create unique digital artworks using Google Pixel and a custom “Gem,” which Golden Goose artisans then hand-apply onto the brand’s iconic sneakers.

Some of the best editorials from the past few months. by by by by by by by .riva by
03/11/2025

Some of the best editorials from the past few months.

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wore a bespoke Ferrari look by .iannone for the Tokyo stop of his “FUNNY little FEARS” 2025 World Tour.Styled by
31/10/2025

wore a bespoke Ferrari look by .iannone for the Tokyo stop of his “FUNNY little FEARS” 2025 World Tour.

Styled by

Indirizzo

Via Melzi D'Eril 29
Milan
20154

Orario di apertura

Lunedì 09:00 - 18:00
Martedì 09:00 - 18:00
Mercoledì 09:00 - 18:00
Giovedì 09:00 - 18:00
Venerdì 09:00 - 18:00

Telefono

+390287214235

Sito Web

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