Foto37

Foto37 Quando si scattava su pellicola i rullini erano al massimo da 36 esposizioni, la fotografia numero 3

If you want to do a good job you have to work with the right people. Alessia, Alessandro and the little Gabriele are a w...
01/10/2016

If you want to do a good job you have to work with the right people. Alessia, Alessandro and the little Gabriele are a wonderful family, they are so perfect that they look like they come out of a casting session for the role of wife, husband and son. They spent an afternoon and an evening with us and their flexibility is what made our work possible.

We want to say thank you to them and we tell that in our own "words".

Photographers have been known to elaborate their images in darkrooms since the dawn of photography’s times. And that is ...
23/01/2016

Photographers have been known to elaborate their images in darkrooms since the dawn of photography’s times. And that is a fundamental part of the creative process. Nowadays we have amazing tools, namely Photoshop, that gives us the ability to create the exact photos we imagined. Among the viewers there is the general opinion that photoshop made photography easy, which is simply not true, it just raised the bar.
On the other hand, if anyone has the tools to create breathtaking images, photographers tend to forget how important is to take a good shoot and not be tempted by how easy is fixing it later.

We like post production very much, but we still believe in taking the best possible picture.

Since many of you asked, here it is a side by side of an original picture and the final editing of the same one.

(Triss and Ciri by Santatory and Timeforlemontea)

We are featured on The Witcher page, maybe we are doing something right ;-)Thanks to Santatory and Timeforlemontea.
22/01/2016

We are featured on The Witcher page, maybe we are doing something right ;-)
Thanks to Santatory and Timeforlemontea.

When you fully embrace creativity you have to ready yourself to be taken in unexpected places, following unimagined path...
23/11/2015

When you fully embrace creativity you have to ready yourself to be taken in unexpected places, following unimagined paths.

We contacted Santatory for her stunning cosplay of Margaery Tyrell and then we started talking about the Witcher 3. We fantasized, we shared stories and pictures. The more we were talking the more ideas we were throwing on the table, when we met in person that become literal, we were drawing sketches and storyboards on napkins and paper towels at the restaurant.

We found an incredible location, we even managed to contact a blacksmith to custom made a sword and when we had fog for the two days of the shooting we knew that the gods were smiling at us.

We started from Margaery and we ended up with Triss and Ciri and that was more professionally challenging and more fun that we could have ever imagined. We loved every minute of it.

As an added bonus we had the pleasure to encounter Timeforlemontea who proved herself to be a remarkably talented cosplayer and an incredibly sweet person.

Here is one picture straight out of our imagination. We hope to present you with all the others soon in a form that will emphasizes the story and not the single images.

“We all have two lives. The second one starts when we realize that we only have one.”We are three friends starting our s...
21/11/2015

“We all have two lives. The second one starts when we realize that we only have one.”

We are three friends starting our second life. There are not going to be any more wasted time nor meaningless jobs, we will work as hard as we can to create the best possible photography classes, we want to inspire, innovate and foster creativity in all forms.

In order to achieve that we are working on creating contents for our website.
Putting together the material to promote a portrait photography class we asked ourselves: “who would we like to portrait?”. The answer was easy: “we want an artist”. Someone who is driven by passion, who stays up at night working on her costume, someone that sews until her fingers bleed, someone that will withstand a freezing morning without the flinch of an eye not because you pay her, but because she is obsessed with getting the perfect photo as much as you are.
We wanted all of that to be shown in the picture, not just beauty, but countless hours of attempts, experimentation and tears. We wanted to capture not just a face, but a piece of a soul. Choosing a cosplayer seemed like the natural choice.

Santatory went above and beyond our expectations.

We think you can read all of that in this picture and we are honored to have such a beautiful story to tell at the beginning of our adventure.

Indirizzo

Milan

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