The Fix Media

04/09/2026

Are you treating your distribution channels like content dumpsters?

Many media brands throw identical posts across Facebook, Instagram, YouTube, and Spotify, hoping something sticks. But cross-posting without a platform strategy rarely builds community, according to John Taylor, founder of The ACT3 Agency.

On this episode of FixEd, he breaks down how newsrooms and podcasters can build a cohesive digital ecosystem that drives real organic growth.

Catch the full conversation here 👉 https://www.youtube.com/watch?v=7CouNB1Iedc

03/09/2026

In the latest podcast episode, The Fix’s senior editor Anton Protsiuk speaks with Christopher Brennan of Overtone, a company working at the intersection of AI, news, and advertising.

We start with some quick-take questions, talk about Overtone’s model, and then spend much of the interview discussing how AI agents – systems that can take actions on a user’s behalf, not just provide information in a chat format – could change how people consume news and how publishers distribute their stories.

Listen to the full conversation on YouTube or wherever you get your podcasts:

▶️ Youtube 👉 https://www.youtube.com/watch?v=mYVIX2mmbrw&pp=0gcJCRoMAYcqIYzv
🎵 Spotify 👉 https://open.spotify.com/episode/31a315zaVf7NE6L7lQvaRc?si=xNZCHI0ZSgm9VWSuEJ4GgA
🍏 Apple 👉 https://podcasts.apple.com/us/podcast/how-ai-agents-might-change-journalism-with-overtone/id1834171300?i=1000787616521
🎧 Other 👉 https://pod.link/1834171300/episode/NmJhNDE5ZWQtMWE0OS00NmQ5LWFhZTctNjNlYjgyNzE5Y2Vi

The Fix's senior editor Anton Protsiuk speaks with Overtone AI's Ch...

03/09/2026

🗓️ This September, The Fix — our media team and our research and advisory team — is heading to Global Gathering 2026 in Estoril, Portugal.

We'll be there for three days of conversations with editors, funders, and press freedom advocates from around the world, and we're bringing a few things of our own.

📍 On September 5th, join our session "Behind the Block: Exiled Media, Circumvention & the Fight for Audiences," 15:30–17:30 — a look at how independent newsrooms operating under censorship and in exile keep reaching their readers, and what it actually takes to get past the block.📍

Then come find us at Booth #15, where we'll have:

▪️ a new research report on media from authoritarian countries
▪️ a first look at a few tech products we've been building for newsrooms
▪️ a vote you can take part in, and watch the results unfold in real time

We'll be around the whole event, so stop by, say hello, and let's talk about the future of independent media.

See you there! 👋

02/09/2026

Step 1: Start an independent newsroom because journalism matters.

Step 2: Discover that journalism also involves cash-flow forecasts, marketing, hiring, firing, and occasionally explaining your business model to an investor.

Step 3: Go to business school.

More or less, this is the story of Future Media Management at Stockholm School of Economics in Riga – and 300+ media managers who have passed through it over the past decade.

Our big story looks at how a modest program in Riga trained a generation of media managers from the post-Soviet space.

An oral history of the Future Media Management program by the Stockholm School of Economics in Riga

01/09/2026

A roundup of ideas from The Fix’s August newsletters – covering everything from AI messes to YouTube’s inflated metrics.

AI writing is everywhere – and you can’t unsee it once you start regularly using AI tools yourself and noticing the quirks of their writing style.

31/08/2026

French newsletter Brief,me has over 12,000 paying subscribers and turns a profit without advertising. Romain Chauvet spoke with Laurent Mauriac, co-founder and president of Brief Media.

With clear, explanatory, and unbiased content, Brief.me wants to combat news fatigue, especially among young people.

31/08/2026

Launched in 2023, Pamplonews is a hyper-local news format that delivers a daily newsletter exclusively on WhatsApp to residents of Pamplona, Spain.

After two years of activities, they had already reached a subscriber base of around 27,000 people, almost a quarter of the city's population.

We sat down with Juan Andrés Muñoz, editorial head and founder of Pamplonews.

In just two years, this local Spanish media outlet has attracted around 27,000 subscribers and expanded its mobile app development to diversify its revenue. The Fix spoke with its founder.

28/08/2026

🎉 This week marks the one-year anniversary of the Fix.Ed podcast!

Over the past year, we’ve published 34 episodes featuring media founders, Wikipedia’s fundraising director, McKinsey’s head of publishing, and leading operators across the industry. We’ve tackled the real operational challenges facing modern newsrooms—from AI integration and audience development to sustainable revenue models.

To wrap up our first year, The Fix’s director, Jakub Parusinski, sat down with John Taylor, founder of Act3 Agency, for a candid conversation on how podcasting has evolved and what operators need to focus on next.

So why not give our podcast a listen today on your platform of choice? (And if you’re not already following us on Spotify or YouTube yet, now is a great time to fix that!)

▶️ Youtube 👉 https://www.youtube.com//videos
🎵 Spotify 👉 https://open.spotify.com/show/4H2QQ2lKjDVYE1RalQkBF6?ref=thefix.media
🍏 Apple 👉 https://podcasts.apple.com/us/podcast/fixed/id1834171300
🎧 Other 👉 https://pod.link/1834171300

And if you really want to celebrate with us and send Fix.Ed some birthday love: share your favourite episodes, or leave us a rating. That would probably be the best first-birthday gift we could get! 🎂🎧

Here’s to year two! 🎊

Bringing a solutions lens to the European media story.

27/08/2026

AI writing is everywhere — but we might be seeing a growing backlash (thankfully, it seems to spare the writers’ beloved em-dash, if not the “not X but Y” comparisons). Anton Protsiuk wrote about this and more media insights for The Fix’s newsletter this month.

AI writing is everywhere – and you can’t unsee it once you start regularly using AI tools yourself and noticing the quirks of their writing style.

27/08/2026

For decades, independent media in CEE have had a structural problem – their leaders have been world-class journalists but poor managers and business leaders. Knowing how to read a balance sheet has been an afterthought at best or even something media leaders looked down on.

Future Media Management at Stockholm School of Economics in Riga was created to address that gap. Over ten years, more than 300 editors, publishers, CEOs, and newsroom directors from over 20 countries have gone through the program. Among its alumni are senior figures from top outlets across the post-Soviet space.

Our new story by Alex Vorobev looks at how the program evolved from teaching basic finance and marketing to helping support media through war, exile, censorship, and the collapse of donor funding.

Read the full article 👇

An oral history of the Future Media Management program by the Stockholm School of Economics in Riga