Lauro Dominici

Lauro Dominici Interior Design Studio

13/09/2026

For 15 years, I knew exactly what I could do.

I had a job description.
A performance review.
A LinkedIn title.

Every skill I had was certified by someone else.

The day I left, I thought I was walking away
from everything I was good at.

I thought I would have to relearn
who I was from zero.

I thought I had no transferable skills.

I was wrong.

What I didn’t realize is that 15 years
in the industry had taught me something
nobody had ever named.

How to read a room.
How to build a process.
How to manage a client.
How to negotiate without bleeding.
How to deliver under pressure.
How to fire someone with respect.
How to build a team from scratch.

The corporate world gave me a title.
But it also gave me a toolkit
I didn’t know I had.

So when I started designing interiors,
I didn’t compete with other designers
on aesthetics.

I competed on systems.

I built contracts that protected both sides.
I built questionnaires that replaced Zoom calls.
I built presentations that justified my fees.
I built onboarding that felt like a luxury hotel.

I didn’t reinvent interior design.
I just brought industrial thinking
into a craft that had never seen it.

Was I scared at the beginning?
Of course.

I thought my background was a handicap.
I thought I was “too old” to start.
I thought I had nothing to offer.

Turns out the things I dismissed as “just my job”
were exactly what made me different.

The skills I underestimated
became the foundation of my studio.

Today I sell those systems to architects
and interior designers who have been
in the industry for 10, 20, even 30 years.

Not because I draw better.
Because I built a layer
they never had to build.

Comment “REVEAL”
and I’ll send you the toolkit
I use to run my studio.

Comment “BUDGET” and I’ll send you the full template you can customize for your studio in less than five minutes.
08/09/2026

Comment “BUDGET” and I’ll send you the full template you can customize for your studio in less than five minutes.

25/06/2026

Comment “ONBOARD” to access the Welcome Pack template I use to build calm, confident clients.

24/06/2026

The client doesn’t pay for your design.

They pay for the experience
of seeing the design.

I learned this the hard way.

In my corporate years, I closed
multi-million euro contracts not because
my product was better.

Because my presentation made the buyer
feel like they were already inside
the future I was selling.

Most designers spend 200 hours on a project
and 2 hours on the presentation.

Then they wonder why the client
asks for a discount.

The client is not negotiating the design.
They are negotiating the uncertainty.

A 94-page presentation
removes uncertainty.

When the client sees the space,
the materials, the budget, the timeline —
all in one place, all designed with the same care
as the project itself —
they don’t ask for a discount.

They ask when you can start.

Comment “REVEAL”
and I’ll send you the presentation
my studio delivers to every client.

Comment “REVEAL” and I’ll send you the full template you can customize for your studio in less than five minutes.
23/06/2026

Comment “REVEAL” and I’ll send you the full template you can customize for your studio in less than five minutes.

22/06/2026

5 ways I use Claude to run a premium
interior design studio.

Everyone talks about AI for renderings.
That’s the least interesting use of AI
for designers.

The real value is what AI does to your
business — not your visuals.

After 18 months building this studio
with Claude as my strategic partner,
these are the 5 ways I use it every week.

Each one uses a different capability —
because Claude is not one tool. It’s five.

→ REVENUE DASHBOARD · built with Artifacts.
I ask a business question, Claude generates
an interactive dashboard inside the chat.
Revenue, hours, margins, client value, time
waste. No spreadsheets to maintain. A live
business overview I rebuild in 30 seconds.

→ FF&E AUTOFILL · built with Projects. Every
project lives in a dedicated Claude Project
with brief and palette already loaded. I drop
supplier product links — Claude fills the
entire FF&E schedule in Notion: name, brand,
dimensions, material, price, lead time.

→ AD PERFORMANCE · built with MCP + Meta Pixel.
Claude reads Meta Pixel data in real time.
“How did last week’s ads perform?” returns
a board-level memo — which creative converted,
which audience responded, where money is being
wasted. Strategy, not dashboards.

→ GOOGLE CONNECTION · built with Connectors. Drive,
Gmail and Calendar read and edited inside the
conversation. I draft client emails, schedule
visits, search project folders, update documents
— all without leaving the chat. One tab. Zero
switching.

→ MONTHLY AUTOPILOT · built with Cowork. Claude
takes actions across apps on a schedule I set.
Every month it pulls Stripe revenue into Notion,
generates client invoices, prepares the monthly
report, sends nurturing emails through Kit.
Standard procedures, zero manual work.

Five capabilities.
One assistant.
A studio that runs like a company with
a 5-person operations team.

Comment "STUDIO" — I’ll send you the operating
system I built for interior designers, one
that smartly relies on AI.

17/06/2026

Most projects don’t fail on the design.

They fail on assumptions.

The client said “modern.”
You assumed minimalist.
They meant warm and contemporary.

Three revisions later, you’re still trying to fix
the gap between what they said and what they meant.

Zoom calls feel productive.
They’re not.

Clients perform on Zoom.
They tell you what they think sounds good in front of a designer.

Then they go home,
sit in their actual living room,
and remember what they actually want.

A written questionnaire bypasses
the performance.

It asks honest questions in a calm place
with no audience.

The answers you get back
are the brief you should have had
from day one.

Comment "DISCOVERY"
and I’ll send you the 24-page document
I use before designing a single wall.

Indirizzo

Rome

Sito Web

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