07/03/2016
A music video capturing the beauty of Kerala's 14 districts with wonderful visuals and featuring music by singer Sherrin Varghese was launched officially by MP Shashi Tharoor.
The video carries a message of Keep Kerala Green and the importance of maintaining the scenic beauty and cultural heritage of Kerala and thereby attracting tourists from all over the world. Department of Tourism and KTDC has also associated with Sherrin in the production of the video.
The concept was taken to Mr. Sheik Pareeth IAS, Director Kerala Tourism and he was impressed with the conceptualization and agreed to provide every possible helping hands to make it happen. "As the name suggests, Malayalam itself is “Madhuram” and it's really a great effort by Sherrin to feature Kerala with an unconventional approach and like no one has ever done it. The video by all means depicts the real beauty of Kerala and the title itself is so catchy and unique," said Sheik Pareeth at the launch of the video.
KTDC chairman Vijayan Thomas said “Kerala's beauty is aptly captured in the video. It is the best promotional video I have watched till date”
