08/05/2020
❊ Why using FACEBOOK for businesses is still a must? What should you know about Facebook vs Instagram in order to choose the best one for your brand’s strategy? ❊
Let’s see some differences between IG and FB that can help you figure out where you should focus your energies when it comes to content creation and brand awareness.
1. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐮𝐬𝐞𝐫𝐬 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜: Compare to Facebook, Instagram has a more younger audience. Once you define who your ideal client is, you know where to find it.
2. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐦𝐞𝐭𝐫𝐢𝐜𝐬: Instagram has a bigger
engagement reach compare to Facebook. The engagement rate on Fb is about 0.09% while Instagram has an average of 3%. Quite a difference right?
3. 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲: Instagram is a visual platform. It’s perfect to show moments and experiences. Facebook is a more informative one, has a focus on texts and details.
4. 𝐓𝐨𝐨𝐥𝐬: Both platforms have many and also different tools. Instagram’s is more interactive, using stories, stickers and DMs. Facebook uses more practical tools , like business hours, bookings and reviews, for example.
Still in doubt?
The best strategy is to test different content on both platforms and check what works best.
For example on IG you can create mini tutorials, share graphics and videos.
On Facebook you can share blogposts, articles, and more detailed information about your business.
Which social media do you prefer to use and why? 😆 📲
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