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Bring Italy home, Enjoy the excellence of Italian lifestyle, keep in touch with the Great Beauty. Subscribe for free to read at http://luxury.whereitalia.com/ Mention Italy and a particular sort of effortless glamour comes immediately to mind. This was how the BBC summed up the inauguration of the exhibition dedicated to Italian style at the Victoria and Albert Museum in London in 2014. At the time, the British media asked themselves whether this glamour “was real or just a nostalgic myth”. The hundreds of visitors, who flocked to the exhibition, and were awestruck by the exhibits on display, all agreed that if this is a myth, it is certainly an enduring one. As we know, Italy is a country of contradictions, at times chaotic and full of well-known imperfections. And yet, it continues to be one of the world’s most envied countries for the quality of its lifestyle: food, fashion, art and culture. In a nutshell, its beauty is all-encompassing. Oscar Farinetti, the owner of Eataly has said for years: “Italy is a republic founded on beauty”. He adds that this should be used as the foundation for its constitution. Sociologists and analysts, intellectuals and fashion designers concur that Italy’s famous sense of style results from the fact that this beauty is part of everyday living for Italians, who take the scenery and capitals, Roman amphitheatres and 17th-century facades for granted. For Italians, the co-existence of the Dolomites and Sardinia, the hills of Tuscany and the Valley of Temples, all in the same country, are a given. This natural instinct for beauty and artisanal skills have been cultivated with passion over the centuries. The creativity of Armani, Valentino, Versace, Gucci and Prada spring from this. This beauty is also found in Fellini’s films and the Vespa, the names of luxury Italian sports car manufacturers including Ferrari, Bugatti and Maserati, and the jewelry of Bulgari. “The only word Liz knows in Italian is Bulgari”, joked Richard Burton about Liz Taylor. This passion for beauty is the source of inspiration for architects such as Gio Ponti, G*e Aulenti, Renzo Piano, Giorgetto Giugiaro, Vico Magistretti, Stefano Boeri, G*etano Pesce and Fabio Novembre. This is what you will find browsing ITALIA LUXURY by Where
