05/06/2026
📝🍷 This week on …
⁉️ What makes a great wine masterclass? And who really influences the next generation of wine consumers?
🎤 In our latest blog, we share 8 practical secrets for delivering the perfect wine masterclass. From crafting a compelling story and managing time effectively to engaging your audience and letting the wines take center stage, these tips are designed to help wine educators, producers, and communicators create memorable experiences that resonate long after the tasting ends.
📱🍷 Meanwhile, another blog starts with a question the girls at Flip Side couldn't stop thinking about after our interview with Stevie Kim: who really influences Gen Z?
Because maybe the people shaping how we discover wine aren't always the ones talking about wine. Maybe they're simply the ones who make us feel comfortable enough to join the conversation.
📌 Read the blogs: https://loom.ly/CzJkWfM