11/09/2025
๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐๐ ๐ 43-๐ฉ๐๐ ๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฏ๐๐ซ๐ข๐ง๐
582,456 ๐๐๐๐จ๐ฎ๐ง๐ญ๐ฌ ๐๐ง๐ 5.6 ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ฌ๐ก๐จ๐ซ๐ญ-๐๐จ๐ซ๐ฆ ๐ฏ๐ข๐๐๐จ๐ฌ... ๐ฌ๐จ ๐ฒ๐จ๐ฎ ๐๐จ๐ง'๐ญ ๐ก๐๐ฏ๐ ๐ญ๐จ.
A new 2025 report by Metricool (a content management platform) analysing over 5.6 million videos reveals a surprising trend: while viewer engagement on platforms like TikTok is up 35%, you have less than 4 seconds to grab anyone's attention (-20.40% less than in 2024).
For busy Jersey business leaders, this is a major challenge.
How do you create high-impact content that connects with a distracted audience without spending all day on it?
The report found the most effective use of Shorts is as a "quick showcase to attract viewers to long-form content".
Your most valuable asset is the deep expertise you already have, it just needs to be packaged correctly.
We broke down the key findings and we explain how Podcasts can help you achieve 'more with less effort' in our latest article.
