Jersey Podcast Studio

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You're talking about your features, when you customers only care about their problems.Why do HubSpot and Shopify give a...
07/11/2025

You're talking about your features, when you customers only care about their problems.

Why do HubSpot and Shopify give away their best advice for free?

It's not an accident. It's a strategy.

They both run popular podcasts.

And they barely mention their own products.

Instead, they focus 100% on their audience.

- HubSpot teaches you marketing.

- Shopify teaches you how to build an e-commerce brand.

This is why it's so clever:

- It builds massive trust. They aren't selling; they are helping.

- It makes them the authority. When you think "marketing," you think HubSpot.

- It's a magnet for their ideal buyer. Who listens to a marketing podcast? Marketers.

A podcast turns your brand from a "company" into a "resource."

From a "supplier" into a "guide."

When your customer is finally ready to buy, who will they remember?

The company that pestered them with ads?

Or the one that taught them their job?

10/10/2025

The most forward-thinking firms understand this.

Your company's brand is no longer your most trusted asset.

Your people are.

There's been a fundamental shift in business.

Customers are now more likely to buy from a person they trust than from a faceless company.

They empower their key people, the partners, directors, and specialists, to build their own professional brands and share their knowledge openly.

A podcast is one of the best platform for this.

It gives your experts a voice and allows them to build that personal trust at scale.

By the time a listener visits your website, they aren't a cold lead.

They are a warm prospect who already trusts your team.

Your people are your best marketing.

Are you giving them a platform to share their voice?

08/10/2025

Being a specialist is your greatest strength.

It can also be your biggest marketing challenge.

I was discussing this recently with Tom Declat on the Brands & Leaders Podcast.

He rightly pointed out that specialists are chosen because they deeply understand a client's specific problem.

But here's the dilemma.

How do you reach a wide audience, so the right people find you at the exact moment they need your help?

This is where a podcast becomes such a powerful tool.

It allows you to consistently share your specialist knowledge.

You build an audience of potential clients who learn to trust your expertise over time.

So when they finally face the problem that you solve, you are the only person they think of.

Your expertise is the product.

A podcast is the platform that delivers it at scale.

𝐈 𝐚𝐧𝐚𝐥𝐲𝐬𝐞𝐝 𝐚 43-𝐩𝐚𝐠𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠582,456 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐚𝐧𝐝 5.6 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐬𝐡𝐨𝐫𝐭-𝐟𝐨𝐫𝐦 𝐯𝐢𝐝𝐞𝐨𝐬... 𝐬𝐨 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨.A new 202...
11/09/2025

𝐈 𝐚𝐧𝐚𝐥𝐲𝐬𝐞𝐝 𝐚 43-𝐩𝐚𝐠𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠
582,456 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐚𝐧𝐝 5.6 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐬𝐡𝐨𝐫𝐭-𝐟𝐨𝐫𝐦 𝐯𝐢𝐝𝐞𝐨𝐬... 𝐬𝐨 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨.

A new 2025 report by Metricool (a content management platform) analysing over 5.6 million videos reveals a surprising trend: while viewer engagement on platforms like TikTok is up 35%, you have less than 4 seconds to grab anyone's attention (-20.40% less than in 2024).

For busy Jersey business leaders, this is a major challenge.

How do you create high-impact content that connects with a distracted audience without spending all day on it?

The report found the most effective use of Shorts is as a "quick showcase to attract viewers to long-form content".

Your most valuable asset is the deep expertise you already have, it just needs to be packaged correctly.

We broke down the key findings and we explain how Podcasts can help you achieve 'more with less effort' in our latest article.

You never know who'll step into our Jersey Podcast Studio.This evening we are delighted to host the brilliant Peter Jame...
29/07/2025

You never know who'll step into our Jersey Podcast Studio.

This evening we are delighted to host the brilliant Peter James, UK No. 1 bestselling author, as he records the introduction to his book.

While audiobooks aren't our usual work, this project perfectly highlights just how versatile our studio truly is, effortlessly handling everything from video podcasts to professional audio recordings and live streams.

A proud moment for the team!

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