04/06/2026
Most people get content volume completely wrong.
They think it means running on a hamster wheel, trying to invent 50 unique ideas every single week.
It doesn't. You don't need 50 ideas.
You need one "Macro" piece of content, like a one-hour meaningful podcast conversation that solves your prospect's problems.
Then you chop it into dozens of short clips and text posts.
People are scared of the word "volume" because they think it means sacrificing quality.
But the truth is that with volume is how you actually achieve quality.
You need the reps to get good, I know this, I am a YouTube partner with over 360 Youtube videos, 21k subs and counting, still tweaking and adjusting every day.
More volume gives you more data.
Data tells you what your audience actually cares about.
That data allows you to tweak your message.
And the right message always wins.
Volume shouldnโt be a scary word.
If you produce it with your prospect in mind, it is a winning formula.