The lack of Record Labels here in the Middle East is becoming a problem for young aspiring artists, who cannot find a place to properly market themselves and find guidance throughout their personal and professional journeys. Yet, this was not an obstacle for , because his persona led him eventually to create LZRS Digitals.
does not treat LZRS Digital as merely a company of profit
. Imagine the world’s most powerful wizard creating a beautiful object that channels all of his creative energies into magnificent productions, and you will understand. A signature of his own; he’s willing to present his product as a whole package; music, visuals and a sensation born of an unstoppable creative force. LZRS Digital could be seen as a gateway, a platform and a tool for all the aspiring artists out there seeking a place to unleash their creativity and let them be who they are, celebrating their uniqueness.
