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PHP Institute

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京都市南区西九条北ノ内町 11

PHP Institute's official page. "PHP" stands for "Peace and Happiness through Prosperity".

[How To Get Matsush*ta's Paperbacks & E-books]

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● PAPERBACKS ●
6 Books are available with this program:
(1) The Path
(2) My Way of Life and Thinking
(3) Not for Bread Alone
(

4) The Million-Dollar Knack for Successful Management
(5) The Heart of Management
(6) Not for Bread Alone

● E-BOOKS ●
12 E-books are available in:
United States, England, Spain, France, Germany, Italy, Malaysia and Singapore. (1) The Path
(2) People Before Products
(3) The Heart of Management
(4) Zest for Management
(5) My Way of Life and Thinking
(6) Practical Management Philosophy
(7) Nurturing Dreams - My Path in Life
(8) The Million-Dollar Knack for Successful Management
(9) Career Essentials
(10) Business Essentials
(11) Thoughts On Man
(12) Corporate Social Responsibility

If you have any questions, please feel free to message us by Facebook Messenger, or email us to [email protected].

23/04/2025

“DON’T BE SELFISH” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Human beings have a tendency to think things will go the way they want them to. Rain clouds may be gathering, but some imagine selfishly that they can elude getting wet. We are all free, of course, to indulge ourselves as much as we want, as long as we have the fortitude to put up with the consequences. When it rains, everybody gets wet; that is the way the law of nature works. But if we put up an umbrella we will not get wet; that, too, is the natural way of things.

So, if we cultivate a good insight into the laws of nature and courageously follow them, we can take whatever we want for granted. However, if we think that we would escape getting wet then it rains, in due course we will encounter trouble. If such consequences do not trouble us, that is fine – as long as we do not blame it on others. Some people cause unhappiness for themselves and others by blaming the reasons for their misfortune on others. Such selfish behavior should be discouraged.

We are all busy, but we should take time now and then to quietly observe how our words and actions measure up against the laws of nature. It is worth considering whether we are not asking too much, and what we can do about it.

21/04/2025

LEARNING SELF-RELIANCE by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
The parent lion pushes its cub down the cliff, an act of fierce but instinctual purpose. But in spite of the harsh treatment, the young cub does not falter, it does not give up.

The cub scrambles for its life, it concentrates its whole being, and although it falls back over and over again, it gradually climbs, one crevice at a time, out of the ravine. As it pulls itself upward, it learns the importance of self-reliance; alone, on its own strength, it experiences body and soul that it can make its own way even out of adversity. It is in this way that a cub develops the inherent courage and strength of the lion.

Some harshness is necessary in acquiring independence. It requires courage. It is sometimes so bewildering that one feels like crying out. You may cry, you may wail, but in the next moment, you must work up new courage to find your way.

Indeed, harshness is the precious guidepost of self-enlightenment on the path to an unshakable self-reliance. Have courage. Brace yourself.

In a rapidly changing world, conditions are not easy even for a country. It goes without saying the situation for each individual is severe. Every day we should be ready to meet the challenges of self-reliance.

18/04/2025

“FOLLOWING THROUGH” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
A spacecraft is launched, headed for the moon. With a roar and trailed by the rocket’s plume, it shoots up high into the sky, and before we know it disappears into the distance far out of sight. Various devices, however, keep track of its flight, enabling the launchers to observe it constantly until it reaches the moon, thousands, tens-of-thousands of kilometers away. Every step of the flight is tracked and observed.

Indeed, the tracking, the results, are all part of the significance of a space flight. If it were not tracked, the event would have no meaning. To launch a spacecraft off into outer space without a trace would be nothing but useless squandering of money.

The same is true in society and human affairs. People order others to perform some task. They give directions, request things to be done. But it is meaningless if they simply send off orders, issue commands, and make requests without following up on them, and the results would be insignificant.

Wherever orders are issued, they should be followed up on. Everything should be reconfirmed, made responsible, reported on. Those who order work to be done are responsible for making sure, no matter what it takes, that it has in fact been completed.

Follow-up is neither easy for those who have been put to work nor for those who have to do the follow-up. More care may be needed even than those who track a rocket’s flight, and more perseverance. Both those who do the follow-up and those who are followed-up on must cultivate the resolve and the courage to resist the tendency to leave things unresolved and unfinished.

16/04/2025

“MONEY WITH REAL VALUE” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/
Suppose someone hands you a stack of money. How easy it is to spend, dribbling our for one thing after another until it has all been used up. Only then do you realize that you don’t have much to show for the money spent. The value of the money was somehow lost.
Money is money, but when it is money that you have gained through the sweat of your brow, you do not let it run out easily. You use it with care and prudence, and then the value purchased by the money glows brightly.
Money was meant to circulate. The money you might now possess is yours just for the time being, but in actuality it belongs to the country you live in. to use such money carelessly is equivalent to squandering the resources of the country.
Using money to the best advantage of its value is one of the major responsibilities you have as a member of society. It is part of your duty. To use money properly, it ought to be money that you have earned by your own hard work. You should not receive money that you have not earned by the sweat of your own brow, and you should not borrow it.
This should be your rule, in private life, in the management of an enterprise, as well as in the administration of a country.

14/04/2025

“THE SPIRIT OF GOING INDEPENDENT” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
In the merchant houses of old, there was a custom of dividing the “shop curtain (noren)” to allow a senior clerk to become independent and build a business relying on the name of the master’s shop. A clerk who had worked for many years and accumulated a respectable amount of experience was given the opportunity to run a business of his own with the blessing of the former employer. This custom, called noren-wake, may still be alive among some businesses, but things have completely changed in the business world.
Production as well as sales is today conducted by large concerns, and the old, personal style of dividing a business had died out with the rise of new corporate and management practices. The whole concept of branching out on one’s own and starting a new business with the blessing of a former employer is difficult; in most cases managers end up working their whole careers as an employee of a large company.
With the progress of mass production and consumption today, it is only natural that the scale of manufacturing and marketing should shift to large corporations. It is unlikely that this trend will be reversed. Somehow, however, we should strive to preserve the spirit of noren-wake. Even as employees of a large company, we can, within the context of performance to the position we are assigned, think of ourselves as independent. Insofar as we are responsible for that job, we are the independent master of our own operations.
It is essential throughout our careers to maintain the integrity and spirit of the independent entrepreneur.

11/04/2025

“WITH A PASSION” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Management is fascinating. Work itself is fascinating. No matter how many years one engages in management or any other work, one never exhausts the endless possibilities or uncovers all its mysteries. There are any number of approaches to the work and any number of ways to carry it out.

Over the centuries, you might think that every possible apparel design had been explored, and yet even today the supply of original designs continues, new ones coming out all the time, one replacing the next, as progress goes on. With the subtle change in ways of thinking, new designs sprout up all over. This is the way it is in management and in any kind of work.

But without a passion for management, or for work, the fascination would soon fade. It was someone’s determination to find a way to reach a second floor or a higher level that led to the invention of the ladder or the stairway. Passion and necessity were the sources of invention.

You might think it takes genius to invent things, but actually it is that verve, that determination to find a solution. This is the same in management and in business. We should approach the fascinations of management and of our work with this sort of passion and determination to succeed.

09/04/2025

“THE DANGER OF TOO MUCH SUCCESS” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
We would all prefer to succeed rather than fail – that is obvious enough. But trouble lurks for those who have experienced success for every plan that has been laid. Gradually such people become overconfident and begin to boast of their ability, and then they cease to listen to others, no matter what they do. Nothing could be more dangerous.

Confidence, of course, is a good thing; without some degree of confidence it is better not to set out on any sort of plan. The confidence we develop, moreover, should be qualified, not absolute. There is nothing in this world, after all, that is certain or of which we can be absolutely sure. All certainty is relative; everything is tentative and subject to change. Some people find it difficult to understand this and even a little success will convince them that they can be absolutely certain they know what to do. As long as we keep in mind that nothing is certain, we will remain humble and capable of listening with an open mind to the views of others.

For even the most brilliant and capable, therefore, it is safer to be successful only about two times out of three. Failure that translates into humility and lessons learned is what makes human beings grow.

No one wants to go through a series of failures, but a series of successes, too, can entail risks.

07/04/2025

“LEARNING FROM THE ENEMY” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
If we are convinced that we are right, we may be forced to conclude that someone who voices a different view is wrong in all things. We are on the right side; the other is on the wrong side – to wit, an enemy – and thus despicable. We want to overcome and eliminate it.

Some may say that this impulse is only human and cannot be helped. Yet there is actually quite a bit we can learn from those we think oppose us and stand in our way.

Should the opponent move this way, we will counter it that way; if it comes along that way, we’ll confront it this way – faced with some adversary, we scheme and calculate to optimize our advantage. And gradually we progress. We think we are coming up with all these ideas on our own, but in fact we are learning from our opponents. The prodding of the other makes us rack our brains and exercise our imaginations. Isn’t this learning from the enemy?

Simply destroying the enemy is pointless. If you destroy your opponent, you’ll have no one to learn from, and you’ll make no progress. Rather, you may find it useful to let conflicting interests serve their purpose, each side learning from the other and both moving along the path toward progress and improvement. We should pursue, in other words, a path of both conflict and harmony.

This follows the laws of nature; accepting coexistence is in accord with the natural law and will lead to prosperity.

04/04/2025

SEEMINGLY SMALL MATTERS by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Critical reflection is necessary in whatever one tries to do, and, as said many times, it is especially important in business. Even the humble roasted sweet potato peddler tallies up his take at the end of the day and figures how he did. If his wares sold well, he considers why many sweet potatoes sold; if they didn’t, he also contemplates the reasons why. On that basis, he considers how much stock to put in tomorrow, how to better regulate his oven, and how he encourages himself to try hard the next day. This is the secret to the good business these peddlers enjoy.

All the more important it is, thus, for businesses that handle many products and deal with massive numbers of customers to value the practice of taking stock and reflecting on their practices each day. Without the sort of reflection and reassessment that is a daily habit even to a peddler, how can any enterprise hope to develop and grow?

It may seem a seemingly small matter, but even such small matters that allow one to carry on business as usual can require considerable practice. Surely what leads from the ordinary to success is the steady accumulation of little, routine things we hardly ever think about.

02/04/2025

“GRATITUDE” by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
The prices may be the same, but people will naturally tend to patronize the shop that takes good care of its customers and is thoughtful and conscientious about its services or merchandise. Few customers will return to an establishment where they get little attention and common courtesy and respect is not observed.

The shopkeeper who sees customers to the door with an almost-reverent feeling of appreciation and gratitude runs a shop that is successful. If the customer is sufficiently respected, the quality of the goods and the level of the service will naturally rise. Care with details, personal attention, and thoughtfulness make all the difference.

The successful shop, moreover, does not keep customers waiting. No matter how good the product and courteous the service, however, in our time-is-money era there is a limit to people’s patience. The shopkeeper who is sufficiently attentive will be aware of a customer’s desire for speed and always ready to respond to it.

Service rendered with kindness, quality, and quickness – as well as a spirit of reverence: a business thus run, no matter where it is, will be successful.

31/03/2025

HAVING FANS by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
Fans are a blessing. In sumo, for example, fans choose the wrestler they like. When he wins, they celebrate with delight, when he loses they lament and commiserate. There is nothing to be won or gained by being a fan; fans champion a competitor they favor in some way and they cheer him for those qualities.

For not only competitors in sports but for people in performing arts, fans are important. Celebrities work hard day and night to further enhance their performances, the better to respond to the expectations of their fans. Fans thus play a role, by encouraging improvement among sports competitors and performing artists, in the development of the sport or the art in question.

When you think about it, not only celebrities but all of us have our fans. Individuals, shops, companies – all have their own followers and admirers – and directly as well as indirectly, they provide tremendous support.

Recognizing that we do have fans is something we ought to reconsider. And we ought to be thankful for their presence and treasure them, working harder to improve those parts of ourselves that we know appeal to those who support us. That is the key to the prosperity of each individual, or shop, or company.

28/03/2025

THE REAL PRIORITIES by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

The way a sumo wrestler competes has to be fair and square or fans will be disappointed and the popularity of the sport will suffer. The competitive nature of the sport means that winning is important, but a wrestler cannot stoop to foul means for winning and hope either for victory in the true sense or expect to keep a good reputation. Competition, in other words, involves not just victory or defeat but how you win and how you lose.

The same goes for the management of a business. No matter how large the concern or small the firm, it is an enterprise that has to show some results. Everyone involved has to work hard and do their best, but proceeding recklessly, intent only producing results regardless of how they affect others, prevents the activities of the enterprise from contributing anything of value to the society. In running a business, then, the content of what it produces – how right and proper the methods it has used for achieving results – is a crucial issue.

In order for all people in the world to attain prosperity, our top priority is to succeed, difficult as it may be, in a manner that is right and proper.

26/03/2025

THE VALUE OF BUSINESS by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

Life is a long and complex journey during which human beings can easily lose their way. Religions have long served to provide wisdom and guidance, showing people how to navigate the perils and find bounty and job in life. Over the millennia, religions have offered people salvation, purification of earthly life, and a rich variety of spiritual culture.

The power of religion is tremendous. Based in the strong belief in the salvation of human beings, religion works actively to give society what it seeks. And in return for the happiness the faithful thus receive, they support their religion with donations, alms, and other kinds of contributions.

Business can be seen as having some of the qualities of religion. The true purpose of business is likewise to provide things society desires through the best service that can be offered, thereby elevating the standard of living and enhancing the convenience and richness of daily life. As long as the price is fair, such businesses, too, provide people with happiness. Their revenues should be in accordance with the happiness they render. It is worth taking a moment to think about the value of business and how it compares with the value of religion.

24/03/2025

SHIFT YOUR PERSPECTIVE by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

You can climb Mt. Fuji from either the west or the east. If the trail on the west is in bad condition, you can take the path from the east. If the path on the east is hard to follow, you can take the one on the west. You are free to change your path, depending on the time and the conditions. You can get into difficulties if you insist on always sticking to the same approach, and if you struggle too hard regardless of the situation, you may find yourself at an impasse, as if you were trying to move the mountain. Better to leave the mountain alone and shift your far-more-moveable self; then you will discover a new path stretching before you.

In whatever you are doing, if you find yourself unable to go forward, you have to change your approach. Sometimes we are hardly aware that we tend to cling to a particular way of looking at things, forgetting that there are other ways, and then conclude that there is no way out. We have become rigid to the point of forcing ourselves into an impasse.

We can free ourselves from such rigidity and strive for a broadmindedness that will allow us to be more flexible. Clinging to any one approach will make us prejudiced in what we say and do. Before we conclude that a situation is hopeless we should consider a different approach. If the view from one place isn’t good, we should try another, and another, until we eventually find what is the truly right path. This is the meaning of trial and error, and those who know how to try, over and over, will never find themselves at an impasse. We should all set out in search of the path to prosperity in that spirit.

21/03/2025

Professionalism by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

A professional is someone who makes his or her living by pursuing a certain occupation. To put it another way, in any occupation, if one receives money from others for performing some service, one is thereby a professional. One is no longer an amateur.

In the worlds of the arts and sports, the distinction between professional and amateur is strict. If the output of artists or effort of athletes is not of a professional level, audiences or spectators will not pay money out of the kindness of their hearts. Achieving the status of a professional, therefore, is not easy, and the effort required to maintain one’s professionalism is likewise tremendous.

The professional is never indulged. Upon leaving school and taking up employment, one begins to receive a salary. Once you start receiving a salary, you have. In a sense, become self-sufficient. You have joined the professionals. You are no longer an amateur. In that respect, like a performing artist or a competitor in sports, you must train yourself and maintain the high standards of a professional. Aspiring to professionalism and maintaining its standards should be our constant concern.

19/03/2025

The Truly Complete Job by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

You are asked to do a job, and you do it, just as you have been requested. That is all very praiseworthy, but then the question is, have you reported back about what you did to the person in charge?

Some people believe that all they have to do is follow orders. If it goes well and according to plan, they think they are finished. Others make it a rule, even if a job goes as ordered, to report back about the results, straightforward as they may be, thinking that it will reassure the person who needed the work done. This is a thoughtful approach and can make a big difference. The difference between these two approaches can determine the confidence a manager places in the person asked to do a job.

In getting a job done, the knowledge and skill of the person asked to do it are both significant; but perhaps even more valuable is the attention given to detail and to what might seem like routine matters, to tidying up the job to the last “jot and tittle” – leaving nothing undone that should be done. Only when the constant and regular attention to detail and completion of routine matters are added to knowledge and experience will people have unshakable confidence in us.

17/03/2025

Doing One’s Best by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/

In whatever we do, when we have worked wholeheartedly and done the best that we can, we seek a reward for our labors. We want to pat ourselves on the back. Even when we have put in a long day busy with many things but worked hard and finished up, we feel relieved and, though tired, have a good appetite. We can relax and, even as we reflect on the work completed, we are satisfied. We experience a kind of calm because we know we have done the best that a person can do, and know that the rest is “left to heaven,” as the old saying goes.

In many things we may feel we come up short, but if we have but done our utmost, we do feel comforted and happy. We are rewarded.

Nothing can replace that feeling; it is not something that money can buy. People who think otherwise do not know the true rewards of work well done. They are people who do not know how to savor the pleasures of work. Such people are unfortunate indeed.

Many people measure things on a scale of success or failure, but even more important is something that you can only feel within your own heart: the knowledge that you have done your best.
The Magnetism of Determination by Konosuke Matsush*ta
A magnet attracts iron. The power of attraction is invisible, but clear. It naturally pulls iron toward it.

In our work there are various qualities that we try to cultivate, but surely the foremost is a sincere enthusiasm for what we do. Knowledge is important. Talent is important. But even without either of them, you could get the job done. With but minimal knowledge and little talent, if you were determined to complete the task, and filled with the determination to do so, you would ultimately be able to make the work come out well.

Even if a person cannot do a job personally, his or her sincere enthusiasm for the project generates an invisible power that draws people around; it works magnetically to mobilize the kind of support that is needed. And the job will be completed through the assistance and support of others.

Know-how and talent would be next to nothing without passion for work. We should do our best each day. Each of us has something to contribute, pouring the best of the resources at our disposal into the job to be done.

14/03/2025

The Magnetism of Determination by Konosuke Matsush*ta
https://konosuke-matsush*ta.com/en/
A magnet attracts iron. The power of attraction is invisible, but clear. It naturally pulls iron toward it.
In our work there are various qualities that we try to cultivate, but surely the foremost is a sincere enthusiasm for what we do. Knowledge is important. Talent is important. But even without either of them, you could get the job done. With but minimal knowledge and little talent, if you were determined to complete the task, and filled with the determination to do so, you would ultimately be able to make the work come out well.
Even if a person cannot do a job personally, his or her sincere enthusiasm for the project generates an invisible power that draws people around; it works magnetically to mobilize the kind of support that is needed. And the job will be completed through the assistance and support of others.
Know-how and talent would be next to nothing without passion for work. We should do our best each day. Each of us has something to contribute, pouring the best of the resources at our disposal into the job to be done.

住所

京都市南区西九条北ノ内町 11
Kyoto-shi, Kyoto
601-8411

営業時間

月曜日	08:45 - 17:30
火曜日	08:45 - 17:30
水曜日	08:45 - 17:30
木曜日	08:45 - 17:30
金曜日	08:45 - 17:30

ウェブサイト

https://konosuke-matsushita.com/en/

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