Custom Media

18/07/2025

🚨 New podcast alert!�Our first episode of the Asia AIM Podcast is here—and it’s packed with insight.

Tune in as AIM B2B CEO Robert Heldt and COO Sam Bird break down how to localize content, build trust in Japan and drive growth across Asia.

📍 What’s inside:�
✔️ Real-world case studies�
✔️ Cultural must-knows like kaizen and nemawashi�
✔️ Tips to avoid common localization mistakes

🎧 Watch or listen to the full episode now!

We’re thrilled to kick off the Asia AIM Podcast, your go-to series for bold insights and practical strategies from the front lines of B2B marketing in Japan and across the Asia-Pacific region. In this first episode, AIM B2B CEO Robert Heldt and COO Sam Bird dive into the realities of what it takes...

17/07/2025

What a night! 🎉

On July 10, we launched AIM B2B and released our latest report, “Insights from the Content Marketing Landscape in Japan.”

The event brought together marketers and business leaders for a thought-provoking panel, great conversations and a fun networking dinner.

🎬 Watch the highlights in our recap video and check out the full report here: https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/

On July 10, we officially launched AIM B2B alongside our in-depth report, “Insights from the Content Marketing Landscape in Japan.” The evening featured a pa...

12/07/2025

We’re excited to introduce AIM B2B, a marketing and communications agency in the Custom Media group dedicated to helping B2B brands navigate Asia’s complex markets with confidence. Built on decades of publishing and marketing experience, AIM B2B delivers strategic insight, creative storytelling, and results-driven campaigns to move your business Always Forward.

Learn how our Adapt, Implement, Maximize (AIM) framework empowers brands to thrive in Japan and beyond.

TOKYO, July 11, 2025—Today marks the launch of AIM B2B, a dedicated marketing and communications agency in the Custom Media group with a relentless focus to successfully guide B2B brands in Asia’s complex markets. Based in innovative, globally connected Tokyo and backed by decades of media exper...

27/06/2025

Japan’s SaaS market is booming! This month, we highlight award-winning platforms, smart investments and fresh data on how enterprises are managing AI costs. Read the full article to stay informed about the future of cloud and AI tech in Japan’s business landscape!

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including SaaS award wins, cloud tech leadership changes and new data on generative AI costs in Japan’s enterprise sector.

13/06/2025

At this year’s Executive Fight Night, Custom Media’s web app and amazing team of volunteers helped raise ¥1.4 million in donations, contributing to Shine On! Kids’ impressive total of more than ¥20 million raised on the night. To celebrate, the team hit the lanes for a well-earned evening of bowling at Tokyo American Club!

03/06/2025

Sandy hands, full hearts, clean beach! 🏖💪 Our Custom Media crew joined the Fujisawa Beach Clean to give back to the community and protect our beautiful coastline. Thanks to SEGO Initiative for organizing an inspiring day! 🌊🌿

02/06/2025

Executive Fight Night XIII at the Grand Hyatt Tokyo on May 30 was packed with plenty of punches! 🥊 We were thrilled to be part of the action! 🎉

Custom Media brought our original gaming app that let guests place fun bets on their favorite fighters. Every tap helped support Shine On! Kids, and thanks to everyone’s generosity (and competitive spirit!), we raised almost ¥1.4 million! 💥

Our team had so much fun supporting a great cause! See you next year!

30/05/2025

🌏 SaaS is going global—and Japan’s at the center!

From Seoul to Tokyo, this month’s top stories feature Korean startups expanding into Japan, secure logins powered by facial recognition and cloud tech leadership making waves across Asia-Pacific.

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including cross-border startup collaborations, leadership appointments in cloud tech and security enhancements through biometric authentication.

28/05/2025

📢 SEO is evolving. Are you ready for GEO?

We brought together top marketing and communications experts to dive into the deep end of Generative Engine Optimization. The hands-on workshop was led by our COO, Sam Bird, and our Digital Marketing Coordinator, Aeris Wongso! 🎉🎊

Thank you to everyone who participated for such a great session! For those who missed it, you can read our recap for key takeaways your marketing team needs to know!

As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).

30/04/2025

💡 Japan’s SaaS industry is booming—and we’ve got your monthly roundup!
From award-winning PowerPoint tools to cloud solutions and HR partnerships reshaping business operations, April’s highlights include:

✅ think-cell’s ITreview award streak
✅ Haul & ZaPASS JAPAN teaming up on talent development
✅ INTLOOP adopting SAP to scale
✅ WAP launching lease accounting software ahead of 2027 standards

Catch all the latest SaaS updates from Japan right here.

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.

10/04/2025

🔹 Want to break into Japan’s booming cybersecurity market? 🔹

The opportunity for Security SaaS providers is massive—but success requires a deep understanding of Japanese business culture, trust-building and regulatory compliance. 🇯🇵💻 Get expert insights on how to localize your strategy and win in Japan.

Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.

31/03/2025

🌸 Spring has arrived, and so have the latest developments in Japan’s SaaS industry! From the BOXIL SaaS AWARD 2025 winners to corporate bankruptcies and AI-driven marketing innovations, this month’s roundup has everything you need to stay informed. Read the full report now!

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including BOXIL SaaS AWARD winners, as well as insights into corporate bankruptcies and AI-driven marketing innovations.