SET

23/06/2025

Shooting on the hottest day of the year, in buzzy Kyoto, where locals and explorers intersect! Check out SET’s production BTS for JR Tokai.

See more at our website (link in bio).

18/06/2025

Creation requires balance, both spiritual and energetic. Catch artist reflecting on his journey in SET’s short film for . Check out the BTS of SET’s shooting in Madsaki’s studio.

17/06/2025

“If you’re not healthy you can’t create.” - Madsaki
A motto to live by!

Catch in-studio in SET’s recent short film for now live on Kammui’s youtube channel.

16/06/2025

SET produced the Drum Awards Marketing APAC 2025 silver, “Oku-Matsushima: Where All Roads Lead Home”, in the Sustainability and Responsibility category.

A special thanks to at BBC StoryWork for your vision, and to our client, , for championing stories of sustainability. Special shout out to SET’s production team, and especially to the people of Oku-Matsushima - it couldn’t have happened without you!

14/04/2025

“The ultimate goal isn’t the perfect photograph. It’s the journey towards that.” - Gui Martinez.
In SET’s latest short film for Storyworks and Japan National Tourism Organization, Gui travels to Oku-Matsushima in pursuit of creative authenticity and human connection. Watch the full short film, ‘Oku-Matsushima, Where all Roads Lead Home’, on the BBC Storyworks youtube channel!

-matsushima

31/07/2024

WAFRICA x SET

09/05/2024

30/03/2022

“Watching Noh is nothing less than a conversation with our ancestors.”

-Norihisa Sato (Chief Priest)

Tomorrow we will be sharing the seventh of our ten short films focusing on the Kansai region. Join as as we explore Noh theatre in Hyogo.

18/03/2022

“What I find most charming about Osaka is the people. You could say, their warmth and humanity. ”

- Tomohiko Ueno (Noh Performer)

Today we’ll be sharing the 7th of our 10 short Kansai films. Join us as we explore the ever-charming Osaka.

10/03/2022

“In today’s society we’ve come to only accept things we can see or express with words. What can we do to connect with the invisible world? …I believe it is important to seek these answers.”

- Chief Priest Shungen Fuke

Today we are sharing the sixth of our 10 short films focusing on the Kansai region. Explore Shiga in this spiritual expedition.

24/02/2022

“The tea ceremony is more than just drinking tea…It’s a way to build true personal connections. It exemplifies all of Japanese culture.”

- Beihaku Ozaki (Grand Tea Master)

Today we are sharing the fourth of our 10 short films focusing on the Kansai region. Join us as we journey to Kyoto to experience the art and philosophy of the Japanese tea ceremony.