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Charity Nyambura

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Charity Nyambura

💻 Head of Digital Communication@Dimewise
📊 Digital Communication & Marketing Strategist Digital Media360
📲0786939099
(2)

29/08/2025

The Price of Silence Online🎯

Imagine this: a customer hears about your business, searches for you online… and finds nothing.

In today’s world, that silence feels like a red flag.
No website. No recent post. No reviews.

People don’t just want your product, they want proof you exist, proof you’re active, and proof you deliver.

Marketing isn’t just about attracting new customers.
It’s also about reassuring the ones already looking for you.

If you’re not visible online, you’re leaving doubt in their minds.

28/08/2025

Today, I went for a small eye procedure and the experience was a perfect reminder of how the marketing funnel works when done right.

This wasn’t at my usual hospital (which I’ve been avoiding because of the long queues and wait times. Imagine arriving at 7am, getting seen at 9am, and leaving at noon even after paying for what they call a senior surgeon and express service. The irony? PSSST....Its a renowned private eye hospital. There’s nothing express about it. Very frustrating. That’s why customer feedback matters: if concerns aren’t addressed, patients quietly walk away to better options.

Meanwhile, another hospital kept showing up on my social feed both on Facebook and TikTok. And here’s how they executed the funnel seamlessly 👇

1️⃣ Awareness – Let people know you exist
Their first ad put them on my radar. I wasn’t actively looking for an alternative hospital, but suddenly, they existed in my options.

2️⃣ Interest & Trust – Showcase your value
They highlighted their state-of-the-art equipment and even featured a renowned doctor from Egypt. That positioned them as credible and advanced. I was curious enough to DM them to ask about consultation fees. It felt pricey, so I wasn’t all in yet because I still had the option of going to my usual hospital.

3️⃣ Offer – The irresistible hook that converts
A few days later came another ad: Open Day, Free Consultation, Discounts on Medication. That was the nudge I needed to take action.

Fast forward to today: I arrived at 8:30am, went through triage, saw the doctor, got the procedure done, and was out by 10am. The place was fully packed. And yes, the service was 10/10, minus nothing.

👉 Marketing funnel is that simple when executed correctly. And here’s the truth: you can’t start selling when people don’t even know you exist, don’t trust your value, or don’t see a clear reason to choose you.

27/08/2025

Data Without Action Is Just Numbers

Data is everywhere, website visits, likes, clicks, reach.

The value isn’t in the numbers themselves.
It’s in what you do with them.

If people visit but don’t buy, something needs fixing

If ads run but don’t convert, the message may be off

If content engages but doesn’t lead anywhere, the path isn’t clear

Data is only useful when it guides the next step.

25/08/2025

Why Customers Wait Before They Buy 📌

Customers rarely decide on the spot.

They compare, check reviews, and wait until it feels right.

That’s why follow-up matters. Emails, content, and reminders keep you on their radar.

When the timing lines up, the sale happens.

Marketing is less about chasing and more about staying present.

22/08/2025

The hardest part about marketing? Most of it is invisible until it starts working.

And that’s because, in reality, marketing is a lot less glamorous and a lot more practical:

♦️Testing different ideas to see what actually works
♦️Putting together offers that make sense for your customers
♦️Following up with leads so they don’t slip away
♦️Building trust one small step at a time
♦️Creating a community that feels connected
♦️Looking at the numbers and figuring out what they really mean
♦️Understanding the customer journey (even when it’s all over the place)

That’s marketing. It’s consistent, deliberate work that turns strangers into customers, and customers into loyal supporters.

15/08/2025

How to easily convert sales
🟠Identify the pain point
🟠Create more pain
🟠Show empathy
🟠Tease the solution
🟠Then provide the solution
🟠Add social proof
📌And then add a strong call to action

19/05/2025

Back when I was starting out, finding a mentor was hard. Like, “figure-it-out-via-random-YouTube-videos and Google Docs titled ‘Final Final v6’” kind of hard. 😅

Fast forward to last week at the NOVUS Africa 2025 Cohort 1 unveiling.... and wow, the tables have officially turned. I found myself in a room full of sharp thinkers, bold builders, and fearless dreamers who are actually being backed by a solid support system.

From government reps to techies to trailblazers, we weren’t just clapping for innovation. We were challenging it, dissecting it, and most importantly, supporting it.

And this new cohort? They’re not just potential. They’re pressure. The good kind. The “we’re-about-to-change-the-game-and-look-good-while-doing-it” kind. 💻🔥

Proud doesn’t even begin to cover it. Honored to walk alongside these brilliant humans.

The future isn’t just coming, it’s stretching, cracking knuckles, and ready to make moves.

26/04/2025

Saturday mood 😌☕

Saturdays are for soft clothes, slow mornings, and maybe thinking just a little about your brand (okay, maybe a lot 😅).

But seriously, ever noticed how your best ideas come when you're not forcing it?
When you're chilling, sipping something warm, and your brain suddenly goes,
“Wait… this would make a dope post.”
Or, “That convo yesterday? That's content.”
Or even, “Why am I making this so hard?”

reminder📍
✨ Rest is productive
✨ Breaks help the brand
✨ You don’t have to always be “on” to show up powerfully

Now go enjoy your day. The algorithm will still be here tomorrow 😎

25/04/2025

Your Audience Isn’t Ignoring You. You’re Just Not Saying It Right (Yet!)
Ever had someone say, “It’s like you were reading my mind”? That’s when your content hits right. 💥

You don’t need louder ads or trendier tricks
You need to speak the language your audience thinks in. 🧠💬
✅ Use words that mirror their thoughts
✅ Tap into feelings they haven’t even voiced
✅ Make your message feel personal like it was meant just for them
When your content connects on that deep, emotional level, people don’t just like it —
They trust you, follow you, buy from you, and stick around. 👣💸
🚀 Want to craft scroll-stopping content that feels like magic? Just DM

24/04/2025

The Secret to Keeping Viewers Hooked Until the Last Second 🎬

The payoff is the end of your video 🎬, where you satisfy the curiosity gap. This is where your audience decides if they’ll follow you, unfollow, leave a comment, or share your video 📱. It’s the Defining The Relationship (DTR) moment! 💬

In these last moments, decide if you want to offer a satisfying payoff ✅ or create an unsatisfying one 😳 to elicit more emotions. You can also tease a Part 2 🔄 or ask for engagement-like comments 👇, encouraging your audience to participate.

🔮Flash Forward Examples

You might show something cool upfront (like a hidden feature or creative trick) and then backtrack to explain how you got there! 🤩 Example: If you show a sleek invisible cabinet that blends with the wall, your audience will want to know how it works, drawing them in to keep watching!

🗣️Encourage Engagement

Designing for engagement is about thinking strategically about what will spark comments. You want your video to inspire reactions and discussions. Whether it’s through humor, relatability, or a curious detail like a misspelt word or something unusual in the background 🤔. It’s all about drawing attention without being obvious.

💖Relatability

People love it when you make them feel heard. You could say, “I don’t know if anyone else’s kid does this, but…” and ask them to share their thoughts! It turns your video into a conversation. 🗨️

⚡️Raise the Stakes

Stakes are what keep people interested, why should they care? 🤔
Raise the stakes by changing the location, adding unique props, selecting intriguing wardrobe, or bringing in casting that adds to the story.

This should help make your content feel more visually appealing and engaging!
Your content doesn’t just need attention, it needs action.

💬 Try this in your next post: Add a twist, drop a hint, or tease Part 2 and watch how your audience leans in. If you want more strategy-packed tips like this, hit that follow and let’s level up your digital game!

23/04/2025

Did you know the first 6 seconds of your video determine whether people stay or scroll away?

When your hook doesn’t capture attention fast, viewers will bounce. A hook is the first part of your content that grabs attention usually within the first 3 to 6 seconds of a video. If your hook doesn’t capture attention fast, viewers will bounce, no matter how good the rest of the video is. Aim for 90% viewer retention within this short window to please the algorithm and boost your reach. 🚀

🎣 What makes a powerful hook?
🔴 Your hook should always include two key ingredients: An emotional trigger 😲😂😡 Make your viewer feel something immediately; shock, curiosity, laughter, fear, or even outrage. Example: “What I’m about to say will offend some people…” (triggers curiosity + tension). Decide upfront: What do I want them to feel; laugh, learn, or react?

🔴A curiosity gap 🤔
Create a sense of mystery or suspense.
Say just enough to hook them, but leave out the “punchline” or solution until later. Example: “I used to make this mistake every day, until I found out what it was costing me…” These two elements make people want to watch to the end. Without them, your video will feel flat and easy to skip.

🔴 Emotional Anchoring Tips
🎯 Ask yourself: What’s the core emotion I want the audience to feel while watching this?
😂 Want them to laugh? Start with something unexpected or silly.
😱 Want to scare them? Drop a warning or shocking fact.
📚 Want them to learn? Promise a tip or shortcut they can’t ignore.
😤 Want to stir emotions? Use a bold or polarizing statement to spark debate.
Stick to one emotion per video to keep your message clear and focused.

💡 Real-Life Examples Work Great!
✔️ Recipe videos are a great case study, they start by showing a tasty dish (promise), then reveal the steps (payoff).
✔️ Prank or challenge videos do this too: a quick setup, then build-up, then the surprise.
✔️ Podcast clips? Make sure the first line is a bombshell, it’s the headline for your clip.

Want help crafting scroll-stopping hooks for your brand or next video?
👉 Drop a “HOOK ME” in the comments or DM me, let's make your content unmissable!

22/04/2025

Top-of-funnel (TOF) content is where everything begins. 🌱
It's the first step in your marketing journey, designed to introduce your brand to a wide audience who may not even know you exist yet. Without a strong TOF strategy, you're missing out on the opportunity to build awareness and establish a connection with potential customers early on.

🟡The First Impressions Matter: TOF content helps get your brand in front of a broad audience, even if they’re not yet your ideal customer. It’s your chance to make that critical first impression 👀.

🟡Building Trust from the Start: By creating relatable, shareable content, you start building trust with an audience that might turn into your loyal customer base 💡.

🟡Test & Iterate: TOF content allows you to experiment with messaging, seeing what resonates, and adjusting based on real feedback 🔄.

At its core, TOF content is about visibility.
It’s where you plant the seed for future relationships, and it’s how you create conversations that lead to deeper connections later down the road. 🌱

What top-of-funnel strategies have you found most effective in raising brand awareness? Let’s chat in the comments! 💬

Address

Biashara Street Kiambu Town
Kiambu
00900

Opening Hours

Monday	08:00 - 18:00
Tuesday	08:00 - 18:00
Wednesday	08:00 - 18:00
Thursday	08:00 - 18:00
Friday	08:00 - 18:00
Saturday	09:00 - 13:00

Website

http://www.eczar.co.ke/

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