28/08/2025
Today, I went for a small eye procedure and the experience was a perfect reminder of how the marketing funnel works when done right.
This wasnāt at my usual hospital (which Iāve been avoiding because of the long queues and wait times. Imagine arriving at 7am, getting seen at 9am, and leaving at noon even after paying for what they call a senior surgeon and express service. The irony? PSSST....Its a renowned private eye hospital. Thereās nothing express about it. Very frustrating. Thatās why customer feedback matters: if concerns arenāt addressed, patients quietly walk away to better options.
Meanwhile, another hospital kept showing up on my social feed both on Facebook and TikTok. And hereās how they executed the funnel seamlessly š
1ļøā£ Awareness ā Let people know you exist
Their first ad put them on my radar. I wasnāt actively looking for an alternative hospital, but suddenly, they existed in my options.
2ļøā£ Interest & Trust ā Showcase your value
They highlighted their state-of-the-art equipment and even featured a renowned doctor from Egypt. That positioned them as credible and advanced. I was curious enough to DM them to ask about consultation fees. It felt pricey, so I wasnāt all in yet because I still had the option of going to my usual hospital.
3ļøā£ Offer ā The irresistible hook that converts
A few days later came another ad: Open Day, Free Consultation, Discounts on Medication. That was the nudge I needed to take action.
Fast forward to today: I arrived at 8:30am, went through triage, saw the doctor, got the procedure done, and was out by 10am. The place was fully packed. And yes, the service was 10/10, minus nothing.
š Marketing funnel is that simple when executed correctly. And hereās the truth: you canāt start selling when people donāt even know you exist, donāt trust your value, or donāt see a clear reason to choose you.
