08/07/2025
Thereâs an unspoken law in branding: people trust your
solution when they believe you once had their problem.
Fitness coaches reveal their overweight pasts.
Therapists speak of their own anxiety.
Entrepreneurs glorify the struggle of building from garages and borrowed laptops. This isnât...
Culled from our book "You Sell What You Once Needed"
You Sell What You Once Needed* is a bold exploration into
how the gaps of our past shape the value we bring to the
world. In this thought-provoking book, Kelvin Levis Awuor,
David Mulaa, and James Musau invite you to reframe
branding, marketing, and sales â not as cold transactions,
but as emotional bridges built on memory, transformation, and
purpose.
Inside these pages, youâll uncover:
- How childhood wounds create business blueprints
- Why nostalgia is a powerful sales strategy
- What emotional economics means in todayâs marketplace
- Why silence, status, and stories sell
- And how people buy future versions of themselves â not
just products
Whether you're a creative, entrepreneur, or changemaker, this
book offers a human lens on value: how to recognize it,
express it, and exchange it.
Your story isnât baggage. Itâs inventory
Get a copy via our website www.kconcepts.co.ke/get-the-book