01/07/2025
We don’t employ people just to fill a vacancy — we hire them to meet a specific need in the company. Every company revolves around three key pillars: the processes, the product, and the people. If the processes are in place and the product is solid, then the issue might be with the people running the company. That’s why we emphasize competence — not just degrees, which many tend to focus on, but actual productivity.
We evaluate who waits for the “hard food” to be chewed for them and who takes initiative to chew it themselves. Are people merely consuming what’s already prepared for them, or are they growing in the process?
For instance, in a car sales company, if an intern starts without much knowledge about vehicles, what have they learned after six months or a year? Can they confidently take a customer through the features of a Land Cruiser, a BMW, or a Canter lorry? Can they handle the full sales process and market the vehicle effectively?
Conducting a thorough tour across all departments of a company to spot weaknesses is crucial. Once that’s done — that’s where we, Imageloft Studios, come in. We step in to enhance awareness of your products and highlight your excellent customer service.
Things become exciting when management finally sees the need for digital integration. This is where we introduce tools like online booking systems into already-designed websites, and where our media team begins planning and creating content.
Boosting or paying for advertising on social media is essential, but many companies make the mistake of promoting themselves before they’ve uploaded enough content showcasing their services or products. For example, if an insurance company offers 15 policies, they should have at least 10 of them well-documented in photo and video formats. The content should cover the working process, the products or services offered, introduce the team members or staff (so clients know who is serving them), highlight the quality of customer service and customer responses which are very important.
This is not a one-day or one-week job — especially for a company with much to offer. That’s why we work on a retainer basis and sign 1- or 2-year contracts, which are typically renewed annually. By then, our clients fully understand the value of digital marketing and professional media production in every business.
