Radhiya Seraj

Radhiya Seraj Communications| PR| Branding| Digital Strategy. Based in Kenya, working globally 🌍

➤ DM to collaborate/ book a consultation.

I help brands rise above the noise with storytelling that resonates, strategy that works, and digital presence that delivers.

Abakyala ba Uganda balungi 🇺🇬
22/07/2025

Abakyala ba Uganda balungi 🇺🇬

There is no such thing as a good or bad emotion, only good or bad reactions to an emotion. Mark Manson
07/07/2025

There is no such thing as a good or bad emotion, only good or bad reactions to an emotion. Mark Manson

Every crisis is an opportunity in disguise if you communicate correctly. In chaos, we craft clarity.
30/06/2025

Every crisis is an opportunity in disguise if you communicate correctly. In chaos, we craft clarity.

I know it's the weekend, but in PR, our minds rarely switch off completely. I just finished reviewing a media report tha...
29/06/2025

I know it's the weekend, but in PR, our minds rarely switch off completely. I just finished reviewing a media report that made me proud of how far the brand voice has come in 6 months.

How do you track progress in your communication efforts?

This week reminded me that clarity beats cleverness, always.In a world of word play and trending hashtags, the power of ...
28/06/2025

This week reminded me that clarity beats cleverness, always.

In a world of word play and trending hashtags, the power of plain, purposeful messaging can not be overstated.

I absolutely loved every bit of my Ugandan wedding cultural outfit! The vibrant gold and white colors were perfect for m...
26/06/2025

I absolutely loved every bit of my Ugandan wedding cultural outfit! The vibrant gold and white colors were perfect for my ceremony theme of gold and emerald green. They radiated warmth and beauty. However, the gomesi was much heavier than my own weight! Don't laugh! I wonder why I lost so much weight (It would have helped me carry the dress on my body). The belt was something else! three people could not tie it properly! And as for what I wore underneath... mmhhhh, that is a mystery, you will have to wonder about!

I looked like a Kabaka queen that day, radiating grace and elegance. My smile was as big as the full moon, and the cheers from the crowd were overwhelming. There was so much love and attention from the groom, Bako, my people, that I could barely walk properly from sheer shyness! And weuwehhh also from the heaviness of the gomesi (cultural outfit I wore), I already told you about.

Every step I took felt like it was met with admiration, love, big frightening smiles, and I could not help but blush, trying to keep my composure amidst the excitement. (Please do not remind me that I was a super model; well, I remember not once or twice catwalking in a bride's gown, this was a different platform, trust me).

Gomesi is a stunning Ugandan that will make you feel beautiful forever and ever! From its intricate design to the rich, vibrant colors, it embodies elegance and grace. Wearing it, I instantly felt a deep connection to my Baganda tradition, as if I was stepping into a legacy of beauty and strength. Every time I wear a Gomesi, it’s not just about looking beautiful; it’s about feeling empowered, proud, and timeless.

I opened my desktop, opened my brand’s social media, and told the truth. “We are not closed. We are just home, for now. ...
25/06/2025

I opened my desktop, opened my brand’s social media, and told the truth. “We are not closed. We are just home, for now. We will be back.” No polish. No corporate filter. Just facts, warmth, and hope. I flooded platforms with reassurance, tagged media contacts, shared throwback photos of vibrant student life, and painted a bright future that would burn through the fog of misinformation. I spoke like a human, not a brand. And somehow, it worked. The media issued a correction! An apology even. Victory, sweet and surreal.

Lessons I Learned:
➡️Authenticity cuts through noise. People needed truth, not corporate jargon. Speaking from my heart connected better than any formal statement would have.
➡️Speed matters. In a crisis, silence fuels speculation. Even a simple, true message shared quickly can shift narratives.
➡️Use every channel, especially personal ones. People trust people. My personal voice carried more weight than an official release.
➡️Never underestimate the power of visual storytelling. Images of hope and the promise of return helped reframe the conversation.

What I would do differently:
Next time, I would set up a pre-emptive crisis communication strategy with pre-approved messages, a rapid response team, and stronger media relations. I would also build a network of internal ambassadors, alumni, staff, and students, ready to amplify verified messages when needed.

How the crisis shaped me professionally:
That campaign rewired how I approach crisis communication. It taught me that truth, urgency, and human connection are more powerful than polished perfection. I emerged more resilient, confident, and deeply aware of the responsibilities of communicators, not just to manage stories, but to tell the right ones, especially when it matters most.

That day, I did not respond to a crisis. I claimed my voice. And it changed everything.

Dress your brand like it is attending the right meeting, every single time.
24/06/2025

Dress your brand like it is attending the right meeting, every single time.

In the age of AI, it is easy to feel overshadowed as a content writer but the truth is, all is not lost. In fact, your s...
23/06/2025

In the age of AI, it is easy to feel overshadowed as a content writer but the truth is, all is not lost. In fact, your skills are more valuable than ever. While AI can generate text, it cannot replicate the human touch, the emotional intelligence, cultural nuance, lived experience, and creative intuition that you bring to your writing.

Great content is not just about words; it is about connection, authenticity, and purpose. As a content writer, your ability to tell meaningful stories, craft persuasive messages, and adapt tone to audience needs is a powerful tool in this digital era.

The future does not belong to AI alone, it belongs to those who can collaborate with it, elevate it, and use it to amplify their own voice. So sharpen your pen, embrace the tools, and keep writing, your words still matter.

If you have never carried a banner, a laptop, a camera, a press release, and a smile, while strutting in heels, dressed ...
23/06/2025

If you have never carried a banner, a laptop, a camera, a press release, and a smile, while strutting in heels, dressed like a boss, praying the logo is centered and not one spelling error made it to print… are you even in PR? ”

Me on Friday: “I am logging off.”Also, me on Saturday: Editing an article and checking Google Alerts 😅
21/06/2025

Me on Friday: “I am logging off.”
Also, me on Saturday: Editing an article and checking Google Alerts 😅

Flashback to when the lighting hit, the vibes were right, and the confidence was 110%! 😏No filters, just good energy and...
19/06/2025

Flashback to when the lighting hit, the vibes were right, and the confidence was 110%! 😏No filters, just good energy and a little 'I run this' attitude. 18/08/2004 "

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Nairobi South

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Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00
Saturday 09:00 - 13:00

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+254716851603

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