
09/06/2025
When creating an advert, there are a few key things you should always consider:
1. Who is it for?
Know your target audience — their pain points, goals, and what grabs their attention.
2. What message are you sending?
Keep it clear, relevant, and emotionally engaging. Confused people don’t buy.
3. Is the visual catching the eye?
Use high-quality, relevant images or videos. First impressions matter!
4. What action should they take?
Include a strong, simple call-to-action (CTA). Tell people exactly what to do next.
5. Is it platform-friendly?
Tailor your advert for the platform you're using what works on Instagram might not work on LinkedIn.
Remember: An effective ad is not just about selling, it's about connecting.
Add value. Build trust. Speak directly to the people you want to help.