20/09/2025
Why Every Author Must Learn How to Create Ads: Your Book's Success Depends on It
Gone are the days when you could just write a book and wait for readers to find it. Today, millions of books are published every year, and the competition is fierce. If you want your book to stand out and actually sell, you need to master the art of advertising. This is not optional anymore, it is essential for every serious author who wants to make money from their writing.
Think about it this way. When you go to a supermarket, which products do you notice first? The ones with attractive packaging and clear signs, right? The same principle applies to books. Your book might be amazing, but if people do not know it exists, they cannot buy it. Advertising is how you put your book in front of the right readers at the right time.
The biggest mistake Kenyan authors make is thinking that word of mouth alone will sell their books. While recommendations from friends are powerful, they work slowly and reach only a small number of people. Advertising, on the other hand, can reach thousands of potential readers in a matter of hours. It speeds up the process and gives you control over who sees your book.
Here are the most important types of ads every author should know how to create. Facebook and Instagram ads are crucial because most Kenyans spend hours on these platforms every day. These ads allow you to target people based on their interests, age, location, and reading habits. Google ads are equally important because they catch people when they are actively searching for books like yours. Amazon ads are essential if you sell on Amazon, as they put your book directly in front of people who are already shopping for books.
You should also consider YouTube ads, especially if you write non fiction or educational books. Many Kenyans watch YouTube videos to learn new things, and a well made video ad can showcase your expertise and drive book sales. WhatsApp Business ads are becoming popular in Kenya, and they work well for reaching local audiences. TikTok ads are perfect if you write for younger readers, as this platform is growing rapidly among Kenyan youth.
Learning to create ads might seem overwhelming at first, but it is a skill that pays for itself many times over. A single successful ad campaign can sell hundreds of copies of your book and establish you as a serious author. The key is to start simple, test different approaches, and learn what works for your specific book and audience.
Let us help you publish, print and market your book with professional advertising strategies that actually work. Contact The Writers Pen Publishers today and learn how to turn your book into a bestseller.
