
25/07/2025
When in doubt, ask your audience.
We recently ran a LinkedIn poll for one of our clients, Africa Research Hub, to help them choose a topic for their upcoming webinar.
Instead of guessing, we gave their audience a voice. And the result?
A topic that truly resonated, and a webinar with a small but highly engaged turnout.
All because their audience felt seen and involved in the process.
If you're not already using LinkedIn polls, here’s why you should:
1️⃣ They help you validate content ideas before you create them
2️⃣ They increase engagement by inviting your audience to participate
3️⃣ They give you insight into your audience’s actual needs and interests
At Sanna Digital Marketing, we use simple tools like polls to create intentional, audience-led content strategies that work.
📞 Struggling with LinkedIn marketing? Book a FREE 30-minute consultation and let us help you build content that connects: https://cal.com/sannadigital/30min