Kabillah wa Roysambu

17/04/2026

Kenya National Drama Festival State Concert, State House, Nairobi.

07/04/2026

Je, Uko Kadi?

03/03/2026

The tragic helicopter crash in Chepkiep, Mosop Constituency, claimed six precious lives — including Emurua Dikirr MP Johana Ng’eno.

But beyond the title, beyond the office, beyond the politics — six families are grieving.

When headlines focus on one name, we risk forgetting the others. We risk turning human beings into footnotes. Selective mourning is a silent injustice. Pain does not measure status. Grief does not rank by position. A life is a life.

Yes, Hon. Ng’eno served in leadership. Yes, he impacted policy and represented thousands. But the aides, the crew, the other passengers — they were sons, fathers, brothers, friends. They had dreams. They had people waiting for them to come home.

In the flames of that crash, titles did not matter.

What matters now is compassion — for every family planning a burial, for every child trying to understand loss, for every mother staring at an empty seat at the table.

Let us mourn all six souls with equal humanity. Let us speak all their names with equal dignity. Let us reject a culture that values visibility over life.

To every bereaved family affected by this tragedy, may you find strength in unity, comfort in community, and peace that surpasses understanding.

May all the departed rest in eternal peace.

27/02/2026

Best of Isukuti Dance in Kenya

26/02/2026

Best Isukuti Dance in Kenya

12/02/2026

My latest episode

For a long time, we’ve been told that Gen Z is disengaged from politics — that we’re too online, too distracted, too impatient.But what if that’s not true?In...

14/11/2025

There’s a side of youth empowerment in Kenya we don’t talk about enough…

The quiet struggles in the mashinani.

The small wins that never trend.

The young hustlers trying to build a future with hope, hustle, and a bar of Safaricom network if they’re lucky.

When I sat down with Paul Victor, it stopped being “just another episode.”

It felt like listening to the heartbeat of Kenyan youth who are rarely seen, rarely heard, but carrying the weight of entire communities.

We talked about the gatekeeping that locks out real talent.

The bigman syndrome that makes opportunities feel like a private members’ club.

18/08/2025

Why Most Marketers Keep Missing the Gen Z Mark

Not long ago, I sat in a strategy meeting where a brand was excited about a TikTok campaign they were planning. The room was filled with enthusiasm, but one thing was missing: not a single Gen Z voice was present at the table. That’s when it hit me — almost every marketer wants to capture Gen Z, but very few are actually listening to them.

Gen Z is not just another demographic; they’re shaping cultural trends, driving digital consumption, and redefining brand loyalty. Yet, many marketing strategies aimed at them feel out of touch. Why? Because instead of investing time to understand their spending patterns, media habits, and values, brands rely on assumptions or outdated playbooks.

Research shows that Gen Z spends more on experiences than material goods, gravitates toward authentic brands that align with their values, and lives on platforms like TikTok, Instagram, and YouTube. A McKinsey study revealed that Gen Z consumers are 1.5x more likely than other generations to care about the ethics of a brand — meaning flashy ads won’t cut it if the brand story lacks integrity.

At the same time, Deloitte’s Gen Z insights highlight that this generation is extremely budget-conscious. They’re digital natives who research every purchase online, look out for peer reviews, and often prefer community-driven platforms. Yet many campaigns continue to treat them like millennials 2.0 — missing the nuances that drive their loyalty.

The disconnect becomes obvious when brands push content that Gen Z simply scrolls past. The truth is, Gen Z doesn’t just consume — they curate, critique, and co-create. They want to feel part of the process, not just the target.

For marketers, the challenge — and opportunity — is clear:

Stop guessing and start observing.

Move beyond demographics into psychographics.

Spend more time where Gen Z actually spends theirs.

The brands that win Gen Z aren’t the loudest. They’re the ones that are relevant, relatable, and real.

26/07/2025