
03/09/2025
Activations should meet people where they are. They should show up at popular hangout joints, places with maximum footfall, all while ensuring they show up in a way that is authentic to the brand. Designed La Roche-Posay's activation at Baobox where we highlighted the importance of sunscreen. The task was to ensure that people understand that sunscreen is not a nice-to-have but a necessity.