12/12/2025
For Hoopspire Academy I created a full brand identity designed to inspire young athletes and reflect the academy’s mission of growth, confidence, and discipline. I began by deeply understanding their vision and audience, then explored logo concepts that captured movement, ambition, and the spirit of basketball.
Using Adobe Illustrator and Photoshop, I developed a bold primary logo, supporting marks, a modern typography system, and a vibrant color palette that worked seamlessly across both apparel and digital platforms.
From t-shirt and hoodie designs to social media templates and promotional graphics, every element was crafted to communicate energy, motivation, and professionalism.
The final brand system gave a strong, unified visual voice—one that young players can wear proudly and that helps the academy stand out across all touchpoints.
Bringing visions to life—one cycle, one story, one brand at a time.
📩 DM/CALL me to get started on your brand’s transformation. 0722 834251