10/06/2026
FIFA has launched a new “Super Shoutout” feature for the 2026 FIFA World Cup, allowing fans to pay $79 (about KSh 10,000) to have their name displayed on stadium big screens before matches. The feature is available across all 72 group-stage matches.
Fans can choose a match and team connection, with up to four shout-out slots purchasable per order. FIFA says the initiative is designed to increase fan engagement and make supporters part of the tournament experience.
The announcement has generated mixed reactions online, with some fans welcoming the idea while others criticise it as an extra commercial feature at football’s biggest tournament.