09/11/2025
Social Media Marketing Course
Social Media Marketing Course Outline that Zewed Studio can offer or use to train team members, clients, or students. This course can be customized for beginners, intermediate, or business owners. (https://youtube.com/?si=o8ekS40YZEUNLmSW)
Zewed Studio – Social Media Marketing Course
Course Title: Social Media Marketing Mastery
Duration: 4 Weeks (12 Sessions – 1.5 hrs/session)
Level: Beginner to Intermediate
Format: Online / In-Person / Hybrid
Certification: Yes, upon completion
Module 1: Introduction to Social Media Marketing
What is SMM? Why it matters today
Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter (X), TikTok, YouTube
Personal Branding vs Business Branding
Module 2: Content Strategy & Planning
Content pillars and audience targeting
Creating a 30-day content calendar
Writing effective captions & CTAs
Visual branding: design consistency, colors, fonts
Module 3: Platform Deep Dive
Facebook & Instagram Marketing
Business Suite, Meta Ads Manager
Stories, Reels, Hashtags, Engagement tactics
LinkedIn Marketing
B2B content, company pages, networking
TikTok & YouTube
Short-form content strategy
SEO for YouTube
Module 4: Paid Advertising (Meta & Google Basics)
Setting up ad campaigns (Traffic, Conversions, Awareness)
Targeting: demographics, lookalike audiences
Budgeting & A/B testing
Module 5: Analytics & Optimization
Reading insights & reports
Growth metrics: reach, engagement, conversion
Tools: Meta Insights, Google Analytics, Canva, Hootsuite
Module 6: Real-World Project & Certification
Create and present a full SMM campaign
Review & feedback session
Certificate of Completion
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