19/12/2025
Most brands don’t fail because they’re bad, they fail because they don’t reflect.
Fridays at Empex aren’t about wrapping up work. They’re about asking one uncomfortable question: What did we actually learn this week?
Not what shipped. Not what performed. What changed how we think.
Because growth isn’t a milestone, it’s a weekly discipline.
Miss the lesson, repeat the mistake.
So, if your brand paused today, what lesson would it write down?