04/12/2025
South African agritech startup SwiftVEE has secured R173m ($10.1m) in a Series A funding round to support its expansion into financial services, alongside its core marketplace.
The round was led by African venture capital firm HAVAÍC and private equity firm Exeo Capital. Notably, Iain Williamson, the former CEO of insurance giant Old Mutual, joined the round, bringing valuable experience from the traditional financial services sector.
Other existing investors, such as fund managers Mike Kirsten and Carlo Dickson, as well as private investment vehicle Zire Africa, also participated in the funding round.
This funding comes at a time when vertical marketplaces across Africa are increasingly integrating embedded finance to enhance margins and customer retention. Initially focused on digitising livestock auctions, SwiftVEE now intends to leverage the new funds to expand into fintech, insurance, and data products, all of which will be added to its trading platform.
