Bizna Kenya

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Bizna: Better Business, Better Life

ABOUT US Mission To avail effective marketing and promotion solutions for businesses, entrepreneurs and professionals Vision To be the go-to portal for marketing and promotion of businesses, entrepreneurship and careers Core Values Entrepreneurship: Businesses, entrepreneurs and professionals are integral in the provision of quality goods and services. Quality: Marketing and promotion of goods and services improves their quality Technology: Use of technology improves access to quality goods and services Life: Provision of better goods and services improves the quality of life Core Purpose Improve the quality of life by marketing and promoting access to better goods and services Our Services http://biznakenya.com is a business portal that supports access to better goods and services by marketing and promoting businesses, entrepreneurs and professionals. Bizna makes a daily offering of business and general interest news, stories and profiles. The business profiles are informative and inspirational, inviting clients to the goods and services on offer. Bizna online directory is a listing of all types of businesses ranging from sole proprietorship to corporate. Potential clients visit the site and get a list of providers for the products or services they seek from which to pick from. The listing provides a detailed profile of the company, their location, contacts as well as social media contacts. Previous clients have an opportunity to give a review of the goods and services offered. The Bizna career directory provides professionals and technicians with an opportunity to profile themselves and outline their specialty to potential clients and partners. The listing provides employers with an opportunity to review the profiles of potential employees and offer them employment on the strength of their previous performance. OUR PROFILE BIZNA DIGITAL SERVICES PROFILE http://biznakenya.com/ is brand new online business platform that promotes small businesses to: Create awareness about their products and services. Market products and services to a wide range of clients. Constantly engage current and potential clients conveniently through social media and SMS. Link with other business, suppliers and business services providers. The service is delivered through the following channels: Magazine This is a news and business stories blog that is updated daily to keep readers and visitors informed on the latest business information as well as a knowledge and experience sharing channel for entrepreneurs and business managers. Content is delivered in a brief and easy to read format that will keep readers engaged. Entrepreneurs and business managers have an opportunity to share their stories to encourage, inspire and challenge others in the entrepreneurship journey. Business and Career Profiles Businesses, professionals and technicians have an opportunity to share their profiles outlining their areas of competence and/or specialization in detail. This service links the business, professional or technician to the exact target market in need of their services. Online Business and Career Listing We are developing a live database of businesses, professionals and technicians in Kenya to make it easy for clients to find products and services at their convenience. The listing categories include: individual, Micro Enterprises, Small Enterprises, Medium Enterprises and Corporates. Upon searching, a potential client gets a list of all the providers for the category they seek. Social Media Business or career profiles will be shared on social media viz: Facebook, Twitter and Instagram. This will make it easy to share the information widely and at the same time engage the target audience. Products and services with live links of the profiled entities will be marketed via multiple sharing on our own and other associated pages. Mobile The services above will also be available on mobile platforms via SMS, WhatsApp and Smartphone Apps to make it accessible to the over 30 million phone users in Kenya. Further, there will continuous customer engagement and users will be signed up to receive updates on offers which offers a marketing opportunity for profiled entities. Emails Buyers will have an opportunity to sign up to receive targeted email updates and offers. Online Shop An online shop will be developed to offer clients with a direct opportunity to market their products and services. Clients will have an option to allow Bizna to sell directly at a commission which implies that Bizna will take up the marketing and promotion of the goods or service. Alternatively, Bizna can refer potential customers to the client. Business Development services (BDS) Bizna will offer BDS to customers in a bid to build their entrepreneurship capacity, increase profitability and link them with other businesses and resources. This will be in form of workshops, networking events as well as sector specific training and promotion programs. Bizna will partner with public, private and development organizations to deliver the BDS. Annual Charges Category No. of Staff Amount (KES) Individual 1 2,500 Micro 2-9 5,000 Small 10-49 20,000 Medium 50-100 50,000 Corporate >100 100,000