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Affinity Relations

We help brands achieve their true potential.

With a well-crafted digital marketing strategy and a dedicated team to execute, we strive to help your brand communicate its core values and build an engaged audience.

08/09/2021

What makes your business stand out?

What is unique about your product or service?

Identifying your unique value proposition and focus your messaging around it. Help your customers understand you, your business, and your product. Make it apparent why you are better than your competition, how you solve or alleviate their problems or pain points better than the rest.

25/07/2021

Every decision your business makes needs to factor in the customer. By prioritizing your customers, they develop a more intimate connection with your brand.

Map out the various touch points your brand has with its customers, enhance these experiences and your customers will turn into fans!

23/06/2021

Thought I'd share some quick tips from my notes with a client on how to improve their outbound presence and strategy.

Incredibly essential to give your business a voice in today's cluttered and digital world. It's almost impossible to really engage and connect with your audience without putting some real thought and effort into crafting your businesses unique voice.

Let me know what you think, and as always don't forget to share with a small business owner you know. Or tag them below.

Have a great week!

24/05/2021

You need to exist online; you need to build a following.

We all go online for one of two reasons. To solve a problem or be entertained. Every action a user takes in the digital world can be brought down to one of those two activities.

Drill down your niche and aim to exist for one of those two reasons. Be there to solve your audience's problems or be there to entertain them.

Aligning your content along these two roles, can be immeasurably beneficial.

Get started today!

Follow us for more exciting digital marketing strategy advice.

02/05/2021

What is website copy?

Well simply speaking it's the writing on your webpage. The combination of text, images, videos, etc. that work together to share your brands image, and value; That express the offers; That share your company's ideas; That aim to convince a consumer to buy a product.

Web copy is important, and here you'll find a few tips to enhance your copy and ultimately achieve your targets.

22/03/2021

Do you know where your audience or customers actually spend their time or divert their attention?

Figuring this out and actively creating content that adds value to their lives is the single most important thing you do for your business today.

Research is important here. Find out where they live on the internet and make sure you're there in a pleasant and engaging way.

24/02/2021

An often overlooked factor in the success of your digital copy. Speak your customers language.

Your audience is human; writing in a conversational tone, avoiding complicated jargon, and anything that is not clearly evident to the average reader.

Simplicity if your friend here.

16/02/2021

Simplify your messaging. Get to the point. With limited attention spans and thousands of pieces of content to compete with. Tell your audience what you can do for them, emphasize why you're better than your competitors and project the value you bring.

Check out marketingexamples.com for amazing marketinf insights right to your inbox. Well done

11/02/2021

If you don't exist online in today's digital world, you don't exist at all.

Want some expert tips on how to lift your digital presence?
Here are 5 hot tips from himself!

1) Market in the moment we live. Your audience has an incredibly short attention span and most of it is spend online. Speak to them where their attention lies, provide value for their time.
2) You wouldn't want to interact with a robot. So why expect your audience to? Don't automate the process. Enjoy every step of it! Be attentive, engaging and responsive.

3) Not all platforms are equal. Each has its own unique benefits. Users go to each for specific need. You should exist across the board, but how you exist needs to be tailors to the type of content users are going there to consume.

4) Create, create, create! Don't waste time with "algorithm hacks" focus on creating and putting out high quality, high value content. Your quality isn't as good as you'd like? Post anyway, quantity will lead to quality.

5) Pay attention! Be observant, be vigilant. Pay attention to what's working, what isn't. Do more of what is working, and less of what isn't. Listen to your audience, they'll tell you what they want!

08/02/2021

Often times, when it comes to a small business. The owners or operators are seen as the face of the business. The owner's reputation cascades on to the business and vice versa.
This highlights the need for a strong personal brand. Aim to build your own personal brand, just as much as you build your business. The perceptions formed about your business will also apply to you, and vice versa.
How will you try to build your personal brand today?

05/02/2021

Your reputation is your personal brand. To flourish in today's digital world, you need to build your personal brand!

Take a look at some incredibly helpful insights from Gary Vaynerchuk below!

Also, there's no better place than his page and that of Team GaryVee to level up your marketing game. Highly recommend.

03/02/2021

Build your brand first. Your brand represents the position you hold in the minds of consumers everywhere. Seth Godin gives an amazing example where he said; if you heard Nike or Apple took a complete change in direction and made a hotel, you would have a pretty good image of what that hotel will be like, and their customers would place some trust that the hotel will meet their needs. That's the reason you need to build your brand.

The importance of building and nurturing your brand is one of the most important investments you can make into your business. Stay true to your brand values and with time, your business will hold a great position in consumers' minds everywhere.

01/02/2021

Google like all platforms, love content. They want users too post more, share more, and provide as much value as possible.

Google my business is an excellent way to get noticed. Claim your business, fill out as much information as possible and use all the features at your disposal. Google will love you for it, because you are providing value to the customer.

Google's aim is to allow customers to access the information they need as quickly and as simply as possible. The more information you provide, the better Google can help searchers. It's a win-win.

Get started today, go to business.google.com

25/01/2021

I love this quote by . It's a philosophy I strive to live by here at affinity.

Skills are sharpened through practice and I'm getting better every day!

19/01/2021

is a platform with immense opportunity for a business of any scale. The tools available are extremely helpful if used correctly.

Here are some valuable tips and tricks to get the most out of your Facebook Ads.

For more insights and expert tips check out

18/11/2020

Find yourself scratching your head, wondering how to make sense of the daunting task of PR for your small business or startup? I believe in learning from industry experts. Today's post offers a quote that really stuck with me from a post titled "Why Most Startups Don't 'Get' Press" over on the blog.

This article features amazing insights from the founder of Brew Media Relations; on how start-ups can nail their PR activities. I highly recommend you give the article a read, it's linked below.

Head over to our LinkedIn page for a link to the article.

15/11/2020

When working with a client on their digital presence, I found their content strategy and ex*****on (on their website) was perfect. But the entire website for over designed, hard to navigate and made it difficult to find what their customers were looking for.

Here are some user experience and user interface principles you can apply to your own digital content to ensure your customers can get what they need, and you provide a pleasant digital experience.

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