
01/08/2025
A TECH COMPANY IS FEEDING MILLIONS BY CONNECTING FARMERS TO SHOPS?
In 2014, the founders of Twiga Foods noticed a problem:
Farmers were growing food.
Shops were going empty.
Middlemen were exploiting everyone — and food was going to waste.
So they asked:
“What if we used tech to link farmers directly to vendors?”
That question gave birth to Twiga Foods.
Twiga built a digital supply chain.
From the soil to the shelf.
✔️ Farmers upload harvest info
✔️ Shops place orders via phone
✔️ Twiga handles the logistics
No brokers. No wasted produce.
Just fresh, fair, and fast.
Today, Twiga is:
♠ Partnering with over 140,000 farmers & vendors
♠ Reducing food prices for Kenyans
♠ A model for agritech success across Africa
But the secret?
Their brand isn’t just tech.
It’s trust, transparency, and purpose.
They didn’t just brand a company.
They branded a solution.
Be the kind of founder who builds for your people.
Tech isn’t just apps. It’s what happens when branding meets real life.