19/06/2025
PLANNING MUSIC SUCCESS
Kenya is brimming with talent, and there’s a wealth of exceptional music ready to take on the global stage. While there is no one-size-fits-all formula for success in music, there are key strategies that every artist should consider when planning for international success.
As a music and entertainment executive, I’ve seen firsthand the challenges and rewards of the music industry. Below are a few crucial pointers that can help artists create a solid foundation for their careers.
📌 INVESTMENT: Music is not just about talent; it's a business. To succeed, you need to invest – both financially and emotionally. Time, money, resources, and effort all play a role. You get what you put in, and there’s no shortcut to success. Your career is your brand, and it’s worth the investment.
📌 MANAGEMENT: Going international without a strong management team is nearly impossible. From PR to wardrobe and road managers, they form the backbone of your career. They are not just employees; they are partners who must add value to your career. If they don’t help you grow, it might be time to rethink your team. Surround yourself with people who believe in your vision and can help elevate your career.
📌 SOCIAL MEDIA: In today’s world, your social media presence is one of the most powerful tools at your disposal. It opens doors to international audiences and can be a game-changer for your career. While it’s perfectly fine to be a product influencer or brand ambassador locally, don’t lose sight of what made you famous in the first place – your music. International acts are paying attention to your online numbers, so make sure they reflect the success you want to achieve.
📌 BROTHER'S KEEPER: The music industry thrives on collaboration, not competition. While healthy competition is important, harboring animosity towards fellow musicians will only hinder your progress. If you have the opportunity to help another artist—whether through media connections or potential collaborations—don’t hesitate to offer that support. When your peers succeed, it uplifts the entire industry, and ultimately, you. Remember, your kindness will outlast your time in the spotlight.
📌 TAKING RISKS: Just like in business, taking risks is essential for growth. Hitting a major milestone like a hit song is only the beginning. Don’t get comfortable; go beyond the borders. Book media tours in key cities like London, New York, or Lagos, and create global partnerships. Reach out to international collaborators—industry giants like Davido, Burna Boy, or Diamond Platnumz are not untouchable. Leverage your network, and don’t be afraid to take that leap of faith. There are countless Kenyans in influential positions around the world. If you don’t make the effort to reach out, you’ll be waiting forever.
The sky is the limit, and your success doesn’t have to follow a prescribed path. You can even surpass the strategies I’ve outlined here. The key is to be bold, be persistent, and always aim higher. The world is waiting for your sound. Make that move, and let 2025 be the year your music takes flight.
All the best in your journey!
— Williamson Mwamburi
CEO, Favoured Studios
