
31/07/2025
📱A well-optimized user experience directly impacts revenue by increasing conversion rates, reducing friction, and making it easier for customers to complete purchases or sign up for services.
For example, simplifying a complex checkout flow can reduce cart abandonment and lead to a significant revenue lift without additional marketing spend.
▪️Revenue Growth: Streamlined UX improves conversion rates and reduces cart abandonment, directly increasing sales.
▪️Cost Savings: Better UX reduces support tickets, training time, and error-related expenses.
▪️Retention & LTV: Improved onboarding and usability increase customer loyalty and lifetime value.
▪️Competitive Advantage: Superior UX differentiates brands and attracts users from competitors.
▪️Scalable ROI: Every $1 invested in UX can return $2–$100 through combined revenue gains and cost savings.
▪️Hidden Value: Good UX also improves time-to-market, employee efficiency, brand trust, and compliance.