03/05/2025
It all started with a simple client brief: βWe want something fresh, bold, and viralβ¦ but also corporate, conservative, and safe. Oh, and it needs to launch in 3 days.β
Easy, right?
I hadnβt slept in 36 hours, had four cold coffees, and was on my third Canva meltdown when the client messaged:
βHey, can you make it pop more?β
I asked, βPop like confetti or pop like a lawsuit?β No answer.
After submitting 12 versions of the same banner (with slightly different shades of blue they couldnβt tell apart), the client said:
βWeβve decided to go in a different direction. Can we circle back next quarter?β
That was the moment I became spiritually unwell.
I now live in the shadow realm of Google Sheets, powered by memes and emotional support snacks. Welcome to my confession booth.
By a marketer who burnt out.