
21/09/2025
No one knows K-pop methodology better than Lee Soo-man, founder of SM Entertainment and currently visionary leader at US-based A2O Entertainment. He believes the future of K-pop will be shaped by artificial intelligence, emerging technologies and fan-driven content.
Lee has long championed the concept of Culture Technology, a system encompassing casting, training, production and marketing. He produced some of K-pop’s most iconic acts, from legendary groups like H.O.T., S.E.S., and BoA to TVXQ, Super Junior, Girls’ Generation and more recent acts such as NCT and aespa — bringing the genre to audiences worldwide.
“CT evolves as we pass management processes to the next generation, adapting them to contemporary trends,” he said Friday during the Global Media Conference held in Seoul.
https://www.koreaherald.com/article/10580068